Tag: viewer engagement

Basics of Streaming breaks down how live, DVR, and time-shifted viewing have become essential pillars of modern OTT strategy. These features aren’t just conveniences, they directly impact engagement, session time, and retention. As more platforms lean into live events and…

AMC is pivoting from prestige-only programming by anchoring Thursday nights with live TNA Wrestling to drive weekly engagement and reduce churn across linear and AMC+. As scripted originals lose their scheduling power, AMC is investing in wrestling as a consistent,…

Basics of Streaming breaks down how interactive advertising is reshaping monetization in the OTT space. By letting viewers choose, shop, or engage directly within streams, platforms like Amazon, Hulu, Roku, and YouTube are turning ads into active experiences that drive…

Behind the Stream explores how multiview streaming is transforming the OTT experience by enabling users to watch multiple live or recorded video streams simultaneously. Once exclusive to broadcasters, multiview is now hitting consumer devices via platforms like YouTube TV and…

Ask Skip argues that every smart TV OEM needs its own FAST service, not to please viewers, but to control the interface and claim a stake in the OS-driven streaming landscape. While the strategic rationale is sound, most OEM FASTs…

From the Archives revisits Caffeine, a live-streaming platform founded by ex-Apple TV designers that promised a more social, toxicity-free alternative to Twitch. Despite a $100m investment from 21st Century Fox and partnerships with high-profile celebs, the company shut down after…

From the Archives revisits how Beam set out to revolutionize game streaming with real-time viewer interaction, only to be acquired and eventually shuttered by Microsoft after rebranding it as Mixer. Despite superior tech and exclusive streamer deals, Mixer couldn’t build…

Tubi launched Productubity, a Chrome extension that lets users instantly swap a stream for a fake productivity article to avoid being caught watching at work. The move plays into post-pandemic streaming habits and targets Gen Z professionals, 84 percent of…

Horowitz Research finds younger audiences are driving a shift toward interactive TV experiences that blend live content with social and shopping features. Nearly half of viewers aged 18–34 engage with TV content through social media or live reactions, while a…

Ask Skip tackles why interactive ads haven’t scaled despite Hulu’s decade-old success with the format. The answer: structural laziness, misaligned incentives, and a lack of real UX innovation across most platforms. The tech exists—what’s missing is the will to build…