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This Time, It’s Governments Taking a Platform Tax from Netflix

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November 5, 2024
in Business, Finance, Industry, News
Reading Time: 2 mins read
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This Time, It’s Governments Taking a Platform Tax from Netflix

Graphic: 43Twenty

Tax fraud investigators in France and the Netherlands have set their sights on Netflix, raiding the streamer’s Paris office and its European HQ in Amsterdam. The coordinated raids, conducted by France’s National Financial Prosecutor’s Office (PNF) and Dutch authorities, are part of a preliminary investigation that’s been quietly simmering since November 2022. The alleged offenses? Tax fraud laundering and concealed employment. Or, as Netflix might see it, yet another “platform tax” served up by European regulators.

With a 10 million-strong subscriber base in France, Netflix has found itself scrutinized over its tax practices there. A 2022 tax audit raised questions when Netflix’s local revenue, while climbing, didn’t quite match the platform’s fast-growing user base in the country. French media reports suggest that during 2019 and 2020, Netflix Services France paid under one million euros in local taxes—while redirecting revenue through the Netherlands, a strategy that reportedly ended in 2021. Since then, the company’s declared French revenue surged to €1.2 billion (about $1.31 billion USD), up from €47 million (approximately $51.23 million USD) the year before.

But France’s PNF isn’t content with Netflix’s late compliance. While Netflix insists it operates within the law in all its global markets, authorities are eager to see if the company has persisted in “minimizing” its taxable profits post-2021. It’s clear that European regulators are no longer standing on the sidelines while Silicon Valley giants reap local profits without paying what governments see as their fair share. Call it a “platform tax,” or just call it Tuesday—it’s the new cost of doing business in Europe.

With nearly every country pushing to claim a slice of Big Streamer’s pie, Netflix may be in for a repeat performance across the continent. In recent years, it has faced tax probes or “platform tax” levies everywhere from Canada to Australia and Japan, with Italy’s $60 million settlement and Japan’s $10 million unpaid tax claims serving as some of the company’s more costly lessons. Global governments have made it clear that they expect streaming giants to play by local rules, which, at this point, are getting a whole lot stricter.

As the era of easy tax routes closes, Netflix faces more than just European scrutiny. With subscriber growth stalling and pricing hikes testing customer loyalty, the pressure is on to keep investors happy while playing nice with tax authorities worldwide. For Netflix, that might mean adjusting to a whole new kind of “platform tax”—one that’s not optional and not cheap.

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Tags: Big Tech regulationsEuropean regulatorsFranceglobal tax scrutinynetflixNetherlandsplatform taxstreaming businessstreaming industrytax compliancetax fraud
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