Tastemade is doubling down on its Jamie Oliver content pipeline. The food and lifestyle media brand has inked a new deal with Fremantle to bring three premium Jamie Oliver series to its streaming platforms, marking the companies’ second collaboration in less than a year.
The agreement adds Jamie Oliver: Seasons, Jamie: Fast and Simple, and Jamie Cooks Italy to Tastemade’s lineup, reinforcing the company’s commitment to high-quality culinary programming. Seasons will debut first on April 7, followed by Fast and Simple on April 10, and Jamie Cooks Italy on April 28, as part of Tastemade’s Road Trip programming block.
The move builds on Tastemade’s initial July 2024 deal with Fremantle, which licensed six Oliver-led series to the platform. Those titles have delivered strong viewership across Tastemade’s streaming channels, and this latest expansion further cements Tastemade’s position as a go-to destination for premium food content.
A Multi-Platform Rollout for Oliver’s New Series
Each of the three new series aligns with Tastemade’s broader streaming strategy:
- Jamie Oliver: Seasons explores sustainable, seasonal cooking focusing on environmentally conscious ingredients.
- Jamie: Fast and Simple caters to busy home cooks, offering kitchen solutions with prep times ranging from five to 30 minutes.
- Jamie Cooks Italy follows Oliver and longtime friend Gennaro Contaldo as they travel across Italy, uncovering traditional recipes from local matriarchs.
While Jamie Cooks Italy will stream on Tastemade’s main channel and Tastemade Travel, all three series will be ad-free to Tastemade+ subscribers. The content will also be accessible with ads on Tastemade’s widely distributed free channels, ensuring broad reach across both subscription-based and ad-supported audiences.
To further incentivize new subscribers, Tastemade is offering an exclusive Jamie Oliver cookbook to new annual Tastemade+ members. In addition, new subscribers will have ad-free access to 1,000+ hours of programming and a 12,000-recipe database.
A Strategic Expansion in Tastemade’s FAST and DTC Playbook
This latest content acquisition is part of Tastemade’s more significant push to expand its FAST (free ad-supported streaming TV) footprint and direct-to-consumer offerings. Last week, Tastemade announced a joint venture with Ole Interactive to launch Tastemade Latin America, tapping into the region’s rapidly growing FAST market. The move will extend Tastemade’s programming beyond food and lifestyle, adding dedicated travel and home & design channels tailored for Latin American audiences.
Tastemade has also been investing in its digital ecosystem. In November 2024, the company launched the Tastemade Cooking app, which provides premium recipe content, step-by-step cooking videos, and exclusive features from chefs like Andrew Zimmern and Kristen Kish. The app’s seamless integration with Tastemade+ further solidifies Tastemade’s hybrid strategy of bridging streaming, digital content, and direct-to-consumer experiences.
With its latest Jamie Oliver deal, the launch of Tastemade Latin America, and continued investment in its subscription and app ecosystem, Tastemade is making a clear play to dominate the food, lifestyle, and travel content space. The brand is strategically positioning itself at the intersection of FAST, SVOD, and DTC—three key areas shaping the future of streaming.
