Tag: ad-supported streaming

Tubi has launched a native app inside ChatGPT, giving users conversational access to over 300,000 titles and enabling instant playback based on natural language queries. The move shifts Tubi’s discovery engine beyond its owned app and into an AI-driven interface…

Omdia’s latest forecast shows the global TV and online video market growing to $1.03 trillion by 2030, but the real story’s advertising overtaking subscriptions as the industry’s primary revenue driver. That shift’s happening without a unified measurement system, creating inefficiencies,…

From the Archives examines how Roku’s shift from a neutral device to a platform control layer has moved power toward its owned interface, discovery, and monetization systems. The Roku Channel, subscription aggregation, and hardware-level distribution like remote shortcuts have positioned…

Tubi and TikTok are turning creator traction into a formal development pipeline for long-form AVOD programming. The Creatorverse Incubator gives Tubi a faster, lower-risk way to build scripted and unscripted shows around pre-validated creator IP, while TikTok adds both audience…

David Ellison outlined a plan to merge Paramount and Warner Bros. Discovery around a 30-film annual theatrical slate, a 45-day exclusive window, and a unified streaming platform combining HBO Max and Paramount+. The strategy is a scale play designed to…

Streaming’s competitive center of gravity is shifting from subscriber growth to engagement velocity, especially across mobile-native, vertical environments. Microdrama apps like ReelShort are outperforming major SVOD services in daily mobile watch time per active user, signaling that frequency and habit…

Omdia’s latest data shows ReelShort and other microdrama apps are driving more daily mobile watch time per active user in the U.S. than Netflix, Prime Video, and Disney+, with ReelShort averaging 35.7 minutes per day compared to Netflix’s 24.8. While…

Netflix is projected to generate roughly $3 billion in advertising revenue this year, with forecasts reaching $8 billion by 2030 and nearly 10% of global CTV ad spend. Advertising now sits inside Netflix’s core operating model, increasing revenue density across…

Samsung TV Plus says it hit 100 million monthly active users, but MAU is a weak metric. It measures app interactions, not actual viewing or ad impact. With auto-launch behavior baked into Samsung TVs, the number reflects distribution more than…

Netflix drove its biggest U.S. sign-up spike of 2025 on Christmas Day, adding 430,000 new subscribers during its NFL GameDay broadcast, according to Ampere Analysis. Ampere found that live events, especially sports, drove 60% of major acquisition spikes across services…