Tag: ad-supported streaming

Pluto TV is launching Double Feature Fridays, its first original programming format, pairing a recognizable studio movie with an independent free-streaming premiere every Friday night. The format uses curation, hosting, scheduled viewing and Entertainment Tonight’s archive to create a repeatable…

Streaming’s 2026 primetime upfront commitments surged 30% to $17.2 billion, topping broadcast and cable combined as advertiser budgets continued shifting toward connected viewing. Linear TV’s increasingly becoming a customer-acquisition engine for streaming, giving media companies with owned networks a cost…

CTV’s next phase of advertising growth depends on expanding beyond large national brands and making TV buying viable for smaller performance advertisers. Amazon, Roku, Netflix and Walmart are lowering campaign minimums, expanding self-service and programmatic access, automating creative, and improving…

From the Archives revisits how Samsung TV Plus turned Samsung’s smart TV installed base into a recurring media, advertising, and distribution business. By embedding FAST programming directly into Tizen, Samsung reduced customer acquisition friction while gaining control over discovery, ad…

Google TV Freeplay has added more than 10,000 ad-supported movies and shows on demand, expanding its free offering beyond 300-plus live channels and giving Google more inventory it can surface and monetize directly across the TV interface. The expansion strengthens…

Sony Pictures Television’s renewed Seinfeld deals with Netflix, Paramount and major broadcast groups let it monetize the same 180-episode library across streaming, cable and syndication at the same time. Each buyer’s paying for a different form of value, from Netflix’s…

Netflix nearly doubled its 2026 upfront advertising commitments as its ad-supported audience grew to more than 250 million monthly active viewers globally. Strong demand for live programming, including sold-out sponsorships for the 2027 FIFA Women’s World Cup, shows Netflix is…

Ampere Analysis expects ad-supported tiers to account for 54% of North American subscription-streaming revenue in 2026, showing how quickly advertising has become central to the industry's economic model. Streaming economics are increasingly shifting from subscriber growth alone toward revenue per…

Warner Bros. Discovery’s Q2 results showed HBO Max emerging as its strongest growth engine, with streaming revenue topping $3 billion and adjusted EBITDA rising 75% to $512 million, while Global Linear Networks still generated $1.45 billion in adjusted EBITDA despite…

Basics of Streaming breaks down the operational and financial machinery behind a DTC streaming service, from video delivery and device apps to billing, rights management, advertising, and customer support. Every viewing hour, transaction channel, supported device, and failed payment adds…