Tag: AI discovery

OpenAI partnered with Reliance to integrate AI powered conversational search into JioHotstar, enabling multilingual text and voice discovery across live and on demand content. The deal also brings JioHotstar recommendations directly into ChatGPT, creating a two way discovery layer. The…

Kirby outlines four critical AI battlegrounds for 2026, shifting the conversation from hype to control. As AI transforms content creation and discovery, the companies that win will be the ones that control what's official, own the interface, and make smart…

Streaming's discovery crisis isn’t a UX issue, it's a business model problem. Services are optimized to retain attention and protect internal data, not to help viewers find content, resulting in user frustration, lower engagement, and higher churn. Without real incentives…

Kirby argues discovery is streaming’s biggest growth bottleneck. Fragmented metadata, poor UX, and smart TV platform control are stalling monetization and engagement. To reach its $1T potential, the industry must treat discovery as infrastructure, prioritizing metadata, interface control, and reducing…

Gracenote’s 2025 State of Play report reveals that content discovery has become a top churn trigger in streaming, with 49% of viewers willing to cancel services if they can’t find something to watch. As streaming platforms fragment and user frustration…