Tag: Android TV

Smart TV setup has become one of streaming's most valuable distribution windows, with 51% of users installing suggested apps during activation and 56% rarely or never adding another app afterward. That gives TV OS owners lasting control over app discovery,…

Hub’s latest Connected Home data shows TV operating systems are becoming the control layer for both streaming and the broader AI home, with Roku and Amazon using their OS footprint to shape discovery, subscriptions, advertising, and device coordination. The report…

Basics of Streaming explains how TV operating systems like Roku OS, Fire TV, LG webOS, Samsung Tizen, Vizio SmartCast, and Android TV shape discovery, advertising, subscription billing, and data collection, making them powerful gatekeepers in streaming. The piece argues that…

Basics of Streaming breaks down how streaming hardware devices function as specialized computers, managing everything from video decoding to app execution and security. These devices deliver consistent performance across TVs, support advanced formats such as 4K HDR, and provide platforms…

Plex is now enforcing a Plex Pass paywall for remote streaming to TV apps, rolling out first on Roku this week and expanding to other platforms in 2026. Users must now subscribe to Plex Pass to share their personal media…

Walmart has launched its first Onn-branded smart TV powered by Vizio’s operating system, marking a shift away from Roku and Android TV. The $89 Black Friday model features Vizio OS, built-in support for major streaming apps and platforms, and access…

Xperi is cutting 250 jobs as part of a major restructuring to streamline operations and pivot toward its connected TV platform, TiVo OS. The move follows the end of TiVo DVR manufacturing and reflects Xperi’s growing focus on ad-supported CTV,…

Google has quietly revised its Google TV ad model, relinquishing inventory control to publishers in favor of revenue sharing—a move that signals struggles with ad monetization. Despite surpassing 300M monthly active devices, Google TV remains unprofitable, especially in North America…

Walmart is set to launch new Onn-branded smart TVs powered by Vizio’s SmartCast OS, replacing Roku as the exclusive operating system. The move follows Walmart’s $2.3 billion acquisition of Vizio, signaling a strategic push to grow its retail media and…

Ampere Analysis finds that while smart TVs are growing in Europe, broadcast TV remains dominant, with viewers averaging 60 minutes daily. In the U.S., smart TVs lead, with over 90 minutes spent daily—25% more than in early 2021. Samsung is…