Tag: audience growth

NESN has partnered with ViewLift to power a summer relaunch of NESN 360, enhancing its DTC platform with better streaming infrastructure and fan engagement tools. This move follows a strong performance across digital and linear platforms, with a 204% YoY…

YouTube took the top spot in Nielsen’s February 2025 Media Distributor Gauge with an all-time high 11.6% share of U.S. TV viewing, surpassing Disney and marking its second No. 1 finish since Nielsen began tracking by distributor. YouTube’s connected TV…

NASCAR is launching its first FAST channel, the "NASCAR Channel," on Tubi starting January 29, offering 24/7 free content, including classic races, original series, live events, and documentaries. This partnership helps NASCAR expand its audience reach, deepen fan engagement, and…

AMC is bringing several of its shows, including "Anne Rice’s Interview With the Vampire" and "The Walking Dead: Daryl Dixon," to Netflix under a new one-year deal starting August 19. This agreement aims to leverage Netflix’s large audience to boost…