Tag: bundling strategy

Peacock missed its 2024 breakeven target, posting a $552 million Q4 loss despite reaching 44 million paid subscribers. NBCUniversal’s original pitch, that advertising, sports, and bundling would drive profitable scale, failed to materialize, with costs outpacing revenue and key assumptions…

ESPN and Fox Corp. have launched a $39.99 per month soft bundle combining their new standalone streaming services. The deal preserves platform control for both companies, bypasses platform fees, and offers sports fans simplified access to key programming. With Venu…

Warner Bros. Discovery and PCCW’s Viu are launching a multi-country streaming bundle in Southeast Asia, combining HBO Max’s Hollywood slate with Viu’s Asian content in a single-subscription plan. Rolling out in Q4 across five markets, the collaboration marks a strategic…

Disney has expanded its partnership with Bell Media to launch a new Canadian streaming bundle that includes Disney+, Crave, and TSN, continuing a trend toward bundling as streamers look to improve value perception and offset cord-cutting. The bundle, expected later…

Optimum has partnered with Bango to launch a white-labeled subscription management platform using Bango's Digital Vending Machine. The platform allows Optimum customers to manage, start, and stop streaming subscriptions like Disney Plus and Hulu, with more services to be added…

Skip examines Roku's intensified focus on "platform revenue" at a time when some media companies are increasingly looking for ways to bypass platform fees. This tension signals a potential shift in the industry as content providers strive to regain control…

Charter Communications will bundle ad-supported streaming services like Max, Disney+, and Paramount+ into select cable packages at no extra cost starting in early 2025. CEO Chris Winfrey outlined the phased rollout aimed at boosting subscriber retention and acquisition as traditional…

Our latest column, From the Archives, highlights Crunchyroll's rise from its 2006 launch by UC Berkeley grads to a global anime leader. Evolving from a fan-driven platform to a licensed subscription service, Crunchyroll now leverages a "flywheel" model integrating streaming,…