Disney is doubling down on its bundling strategy, this time in Canada. The company has expanded its long-standing partnership with Bell Media to roll out a new streaming bundle combining Disney+, Crave, and TSN, which is set to launch later this year.
While pricing and launch specifics are still under wraps, the deal is built on a familiar playbook: bring together premium entertainment, sports, and brand equity into one offering to address the continued fragmentation of streaming and the growing fatigue that comes with it.
This new Canadian bundle follows Disney’s recent partnership with Charter Communications in the U.S., where Disney+ is included at no extra cost for Spectrum Select TV subscribers. It’s part of a broader trend as streamers seek scale by teaming up with cable providers and aggregators to enhance value perception and simplify access, particularly in international markets.
From a content perspective, the package is stacked:
- Crave delivers Max and HBO originals like The Last of Us, The White Lotus, and Euphoria.
- Disney+ brings Only Murders in the Building, Andor, and a library spanning Marvel, Pixar, Star Wars, and National Geographic.
- TSN adds marquee sports rights including the NFL, NBA, FIFA, F1, and regional NHL coverage.
This isn’t Bell Media’s first foray into bundling. Earlier this year, it launched a Crave+TSN combo for CAN$21.99/month. Disney+ subscriptions start at CAN$8.99/month in Canada, suggesting the combined offer could land somewhere in the mid-to-high $20s/month range.
For Bell, this move helps offset declines in linear TV viewership by beefing up its streaming portfolio and deepening customer relationships. For Disney, it’s about distribution leverage in a key market, using bundles to maintain subscriber momentum and increase stickiness without resorting to deep discounting.
As Canadian viewers continue to cut the cord, partnerships like this are less about short-term revenue and more about long-term ecosystem control.
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