Disney+ Adds Channel 4 to Build Viewing Habits, Putting the Broadcaster’s Ad Economics to the Test
The Streaming Wars Staff
Disney+ will add Channel 4's live channel, on-demand programming, and select day-and-date premieres in the U.K. and Ireland in early 2027. The deal strengthens Disney+'s local content offering to drive engagement and retention while expanding Channel 4's reach. Channel 4's…








