Tag: digital video

From the Archives revisits Vessel, the ambitious 2015 startup from Hulu’s Jason Kilar and Richard Tom that aimed to challenge YouTube with a premium “early access” model for creator content. Despite raising $132 million, offering creators vastly better revenue splits,…

Kirby takes over Ask Skip this week to call out how today’s TV ratings miss huge swaths of audience behavior. Popular metrics like Nielsen’s The Gauge and eMarketer’s stats don’t account for mobile, global, or short-form viewing—leaving out platforms and…

Ask Skip tackles the misconception that traditional TV's higher average daily viewing time means it’s winning over YouTube. While legacy TV still commands more raw hours, YouTube’s metrics are often undercounted, especially across devices and global audiences. With dominant presence…

Gracenote Chief Product Officer, Bill Michels, underscores the critical role metadata plays in bringing transparency to CTV advertising. As marketers invest more heavily in digital video, many struggle to evaluate performance due to inconsistent or missing content data. Gracenote's findings…

From the Archives chronicles Veoh’s ambitious rise and eventual fall after launching in 2005 to reshape online video. Despite early innovation and backing from major media and tech investors, Veoh’s lack of strategic focus, unclear identity, and unsustainable business model…

YouTube pulled back the curtain at VidCon, explaining that its recommendation engine is built around the viewer, not the video. Executives clarified that multiple algorithms — specific to formats like Shorts, livestreams, and shopping — tailor suggestions based on user…

Vimeo has launched Vimeo Streaming, a robust platform allowing creators to build their own Netflix-style services with custom monetization, infrastructure, and support. The Try Guys, among the first adopters, launched "2nd Try" to give fans exclusive, ad-free content while shifting…

From the Archives explores the rise and fall of M-GO, a 2013 joint venture between Technicolor and DreamWorks that aimed to simplify digital rentals and purchases with a user-first, cross-platform approach. M-GO distinguished itself by supporting UltraViolet, embedding directly into…

Barb will begin tracking YouTube viewership on TV sets in Q3 2025, reporting daily audience figures for 200 channels in partnership with Kantar Media and SeeViews. This follows a successful 2024 pilot and reflects YouTube’s growing presence on TV, which…

YouTube’s biggest screen is now the TV, with more watch time happening on television than on mobile or desktop. In December 2024, YouTube accounted for 11.1% of total U.S. TV viewing—beating Netflix, Prime Video, and Hulu—marking a major shift in…