Tag: digital video

Harmonic completed the $145 million sale of its Video Business to MediaKind, sharpening its focus on broadband infrastructure while giving MediaKind greater scale across video delivery, streaming workflows and live media operations. The deal reflects a broader shift in streaming…

YouTube's addition of Fox One and Peacock to Primetime Channels highlights a larger shift in the streaming industry, where control over discovery, subscriptions, billing, and consumer relationships is becoming more valuable than owning content alone. As consumers increasingly begin their…

Roku is launching a new creator-focused destination and creator-led FAST channels featuring personalities like iShowSpeed and Jesser. The move reflects how creator content, streaming, and social video are converging inside the connected TV ecosystem. Roku’s strategy centers on controlling discovery,…

Hub Entertainment Research found FAST audiences now behave much more like premium streaming subscribers, with users still paying for TV services while treating free streaming as a core part of their viewing habits. The study also shows growing overlap between…

From the Archives revisits MTV Overdrive, MTV’s 2005 attempt to build a streaming destination years before modern platforms took over digital video. The service recognized the shift toward short-form, on-demand viewing early, but struggled as distribution and discovery moved away…

Last week underscored that distribution, discovery, and monetization systems have become the most valuable assets in streaming, not the content itself. Roku, DAZN, ESPN, Netflix, Amazon, and YouTube all made moves to control the viewer entry point, compress decision-making, and…

From the Archives revisits how Turner Broadcasting System built SuperDeluxe into a digital-first comedy lab that prioritized speed, experimentation, and platform-native distribution, but couldn't reconcile that model with ad-driven corporate expectations. The studio showed that social-first, creator-led content could break…

From the Archives revisits how CollegeHumor built an early “creator factory” with a structured, repeatable system for producing and scaling internet-native comedy, prioritizing consistent output, rapid iteration, and in-house talent development over one-off viral hits. As platform-driven distribution and monetization…

TripleLift reports that streaming’s dominance in viewing hasn’t translated into creative innovation, with 49% of CTV ads still relying on legacy 15 and 30-second TV spots. The gap between modern consumption and outdated ad formats is hurting performance, as CTV-native…

From the Archives revisits how Funny or Die reframed comedy as a distribution mechanism, using audience voting and feedback loops to optimize content for shareability and rapid engagement. It proved that short-form, internet-native video could drive reach and inform production…