Tag: DraftKings

ESPN and Penn Entertainment are ending their partnership and shutting down ESPN Bet on December 1, marking a swift and costly failure less than two years after launch. The $1.5 billion, 10-year deal struggled with market relevance, ethical scrutiny, and…

ESPN has named DraftKings its exclusive official sportsbook and odds provider starting December 1, with full product integration across ESPN platforms expected by 2026. DraftKings will power the betting tab in the ESPN app and offer features like its sportsbook,…

NBCUniversal is reporting near sell-out ad inventory for its inaugural NBA season under its 11-year, $77 billion deal with the league. With over 170 advertisers, including 20% new to NBCU and nearly 10% making first-time NBA investments, the company has…

Amazon has partnered with FanDuel to introduce real-time bet tracking and live odds overlays during NBA games on Prime Video, offering a deeper, personalized viewing experience. Unlike NBCU’s traditional advertising deal with DraftKings, which secures media inventory across major sports…

DraftKings has signed a multi-year, exclusive advertising deal with NBCUniversal, gaining category-exclusive sports betting integrations across the company's major sports properties. The agreement covers the NFL, NBA, Premier League, and the 2026 FIFA World Cup, with placements across NBC, Peacock,…

Flutter Entertainment has acquired full ownership of FanDuel in a $1.76 billion deal, buying out Boyd Gaming's 5% stake and simplifying their long-term partnership. Boyd walks away with a war chest and clean balance sheet—potentially setting the stage for a…