Tag: Fire TV

Hub’s latest Connected Home data shows TV operating systems are becoming the control layer for both streaming and the broader AI home, with Roku and Amazon using their OS footprint to shape discovery, subscriptions, advertising, and device coordination. The report…

Basics of Streaming explains how TV operating systems like Roku OS, Fire TV, LG webOS, Samsung Tizen, Vizio SmartCast, and Android TV shape discovery, advertising, subscription billing, and data collection, making them powerful gatekeepers in streaming. The piece argues that…

Basics of Streaming breaks down how streaming hardware devices function as specialized computers, managing everything from video decoding to app execution and security. These devices deliver consistent performance across TVs, support advanced formats such as 4K HDR, and provide platforms…

Plex is now enforcing a Plex Pass paywall for remote streaming to TV apps, rolling out first on Roku this week and expanding to other platforms in 2026. Users must now subscribe to Plex Pass to share their personal media…

Amazon is preparing to launch its in-house Vega OS on Fire TV devices, aiming to replace its Android-based platform. The Linux-based system is already running on select Echo devices and is expected to arrive on TV hardware by year-end. Developers…

Basics of Streaming breaks down the chaos behind streaming device fragmentation, revealing how services must juggle multiple operating systems: from Roku and Tizen to newcomers like Vega and Ventura, just to stay present on every screen. Unlike mobile, there's no…

Walmart is making VIZIO a private-label brand, pulling it from other retailers and selling it exclusively through Walmart and Sam’s Club. While the move boosts Walmart’s hardware footprint, the real goal is to grow its advertising business by leveraging VIZIO’s…

Roku and Amazon are partnering to unify their CTV ad inventory, offering advertisers access to 80% of the U.S. market via Amazon DSP. This collaboration enables deterministic targeting and cross-platform viewer recognition through a new identity resolution service. Roku benefits…

Apple was referred to federal prosecutors for potential criminal contempt after a judge ruled it violated a 2021 court order and continued its anticompetitive App Store practices. The decision undercuts the justification for Apple’s 30% platform tax and could destabilize…

Roku continues to lead the U.S. connected TV market, but its limited international presence is becoming a serious strategic risk as Samsung and others scale globally. While Roku dominates programmatic ad transactions and device penetration in the U.S., Samsung is…