Tag: immersive sports

Apple, Meta and Cosm are testing immersive sports experiences that could give leagues and other rights holders a new layer of inventory to reserve, package and sell separately from conventional broadcasts. The opportunity depends on contract language, but immersive, volumetric…

Apple is bringing select Friday Night Baseball games to Vision Pro in Apple Immersive starting August 28, using 8K 3D video, spatial audio and spatial graphics to create a premium live sports experience tied to its Apple TV subscription. Live…

The XR Sports Alliance (XRSA) has welcomed its first members, including Deutsche Telekom, XREAL, and E1 Series, to advance XR sports innovation. Founded by Accedo, Qualcomm Technologies, and HBS, XRSA aims to accelerate the adoption of immersive sports experiences through…