Tag: media partnerships

DraftKings has signed a multi-year, exclusive advertising deal with NBCUniversal, gaining category-exclusive sports betting integrations across the company's major sports properties. The agreement covers the NFL, NBA, Premier League, and the 2026 FIFA World Cup, with placements across NBC, Peacock,…

Disney is launching a new all-in-one digital comics platform in partnership with Webtoon Entertainment, consolidating over 35,000 titles from Marvel, Star Wars, Pixar, 20th Century Studios, and more. Built and operated by Webtoon, the platform will include both traditional and…

Judge James C. Chalfant denied Disney’s emergency request to block YouTube from hiring former executive Justin Connolly, citing a lack of urgency and weak likelihood of success. Disney alleges Connolly’s move breaches contract and risks exposing sensitive licensing negotiations, while…

NBCUniversal has submitted a bid to acquire Major League Baseball broadcast rights previously held by ESPN, covering both regular-season and postseason games. The offer is reportedly at a lower rate than ESPN's $550 million annual deal, which ends after the…

SiriusXM and Fox Nation launched a soft bundle for $11.99 per month. The move marks a deeper strategic partnership between the two companies, offering a 33% discount and combining audio and video content in a cross-platform play aimed at maximizing…

FloSports EVP Phil Wendler drops in for a wide-ranging convo on the latest TSW pod, talking about how the company hit profitability without chasing tier-one leagues. With 40K+ events streamed and 23M viewers last year, FloSports is winning by going…

CBS has expanded its podcast partnership with Audacy to include 39 news and entertainment shows. The deal builds on their CBS Sports collaboration and adds titles like 48 Hours, Survivor, and The Late Show With Stephen Colbert, creating new ad…

WWE debuted Monday Night Raw on Netflix, marking its first departure from traditional TV in 32 years. The $5 billion, 10-year partnership aims to showcase Netflix’s live streaming potential, with appearances from stars like Dwayne “The Rock” Johnson and John…

Paramount Global has extended its partnership with VideoAmp for audience measurement amid an ongoing contract dispute with Nielsen. VideoAmp will continue providing demographic and advanced audience data for 40 million households. Paramount cites VideoAmp’s tools as key to making data-driven…

Reuters and Gannett are launching a bundled subscription service in Q1 2025, combining Reuters’ national and international coverage with Gannett’s USA Today Network local news from over 200 publications. The partnership aims to offer a cost-effective solution for media outlets,…