Tag: Meta

Internal documents from Meta, Google, Snap, and TikTok reveal how early user acquisition was designed to shape long-term habits and lifetime value. The same logic is now influencing how some streaming platforms approach product design, using tactics like autoplay, feeds,…

Snap posted its slowest quarterly revenue growth in over a year, with Q2 revenue up 8.7% to $1.34B—falling short of previous double-digit trends and sending shares down over 16%. A glitch in its ad platform temporarily underpriced ads, compounding pressure…

Major platforms like Meta, Reddit, Snap, YouTube, and TikTok used Cannes to reframe themselves as long-time AI-first companies, emphasizing their machine learning roots to align with current marketing buzz. While AI has underpinned their operations for years, the shift now…

WndrCo, co-founded by Jeffrey Katzenberg, co-led a $15.5 million Series A round for Creatify, an AI-powered platform that rapidly generates social video ads. Creatify’s AdMax leverages AI to mimic high-performing content on platforms like TikTok and Instagram, aligning with a…

Snapchat launched Snapchat+ Platinum, a $15.99/month tier that removes most in-app ads, pushing its premium monetization strategy further. With 12 million Snapchat+ subscribers, it’s outpacing other social media paid services, but the steep price tag raises questions about demand. Snap’s…

The Streaming Wars looks at the Omnicom-IPG merger as a strategic move to combat stagnation in the ad industry and compete with digital giants like Alphabet, Meta, and Amazon. By integrating IPG’s Acxiom data assets into Omnicom’s Omni platform, the…

Meta is facing a class-action lawsuit accusing it of colluding with Netflix to undermine Facebook Watch in exchange for user data and increased ad spend. The suit alleges Meta scaled back Watch to eliminate competition, while Netflix provided user insights…

Paramount Global is facing a class action lawsuit in California for allegedly sharing subscribers' viewing history and personal information with Meta and TikTok to facilitate targeted advertising. The lawsuit, seeking at least $5 million in damages, claims this violates the…

Jack highlights how self-service and automation are revolutionizing digital ad inventory buying, with tools that enable brands to manage campaigns and target audiences directly. This shift not only improves efficiency and transparency but also allows smaller brands to compete with…

Janko Roettgers is keeping his foot on the gas with his Redbox coverage, now exposing the company's outdated privacy practices. Redbox kiosks have been found to store rental data and partial payment information without proper encryption, particularly when operating offline,…