Tag: Meta

Hollywood’s fight with Big Tech is shifting from a battle for screen time to a battle over control, as tech giants increasingly influence distribution, data, advertising, production tools, and the economics behind entertainment. The Everything Era is forcing studios to…

Instagram’s TV push shows how media competition is shifting from format wars to attention wars. The winners in the Everything Era won’t defend TV, social, streaming, or gaming as separate lanes, they’ll use each format to build discovery, habit, engagement,…

Quarterly reporting has turned too much of corporate strategy into short-term performance theater, and the SEC’s proposal to let public companies shift to semiannual reporting is a smart step toward giving businesses more room to operate. The proposal won’t fix…

Omdia’s latest forecast shows the global TV and online video market growing to $1.03 trillion by 2030, but the real story’s advertising overtaking subscriptions as the industry’s primary revenue driver. That shift’s happening without a unified measurement system, creating inefficiencies,…

Meta and Google were found liable by a California jury for designing engagement-driven products that contributed to a young user’s depression and anxiety, with $6 million awarded in damages. The verdict reframes core product mechanics like infinite scroll, autoplay, and…

Roku appointed Patrick Harris as SVP of Global Media Revenue, hiring the former Snap and Meta executive to lead global advertising growth and media innovation. The move follows stronger than expected quarterly results and a positive 2026 outlook, signaling deeper…

Internal documents from Meta, Google, Snap, and TikTok reveal how early user acquisition was designed to shape long-term habits and lifetime value. The same logic is now influencing how some streaming platforms approach product design, using tactics like autoplay, feeds,…

Snap posted its slowest quarterly revenue growth in over a year, with Q2 revenue up 8.7% to $1.34B—falling short of previous double-digit trends and sending shares down over 16%. A glitch in its ad platform temporarily underpriced ads, compounding pressure…

Major platforms like Meta, Reddit, Snap, YouTube, and TikTok used Cannes to reframe themselves as long-time AI-first companies, emphasizing their machine learning roots to align with current marketing buzz. While AI has underpinned their operations for years, the shift now…

WndrCo, co-founded by Jeffrey Katzenberg, co-led a $15.5 million Series A round for Creatify, an AI-powered platform that rapidly generates social video ads. Creatify’s AdMax leverages AI to mimic high-performing content on platforms like TikTok and Instagram, aligning with a…