Tag: monetization

AI adoption in media isn’t driving widespread job replacement, it’s accelerating workflow throughput as teams are pushed to produce more content across more endpoints without added resources. The real impact is happening inside the content lifecycle, where AI reduces friction…

From the Archives revisits NBC’s DotComedy, an early attempt to build a digital-first short-form comedy platform before the infrastructure for online video was ready. NBC used it as a talent incubator and experimental content hub, but limited broadband, weak monetization…

Kirby argues that calling yourself an AI company has become meaningless shorthand that obscures what your company actually does, forcing buyers to work harder to understand real value and differentiation. AI isn’t the story. Companies that clearly explain how they…

Ampere Analysis says the streaming industry crossed $150bn in subscription revenue, but the real story isn’t growth in users. Revenue is climbing for a different reason, as pricing moves and ad-supported tiers reshape how the business actually works. What’s happening…

Media power is shifting away from content ownership alone and toward the control layers that sit underneath production, discovery, metadata, and distribution.

Amazon Web Services is moving deeper into live sports production with Elemental Inference, an AI system that automatically reframes live and on-demand broadcasts into vertical video and generates highlight clips within six to 10 seconds of latency. Fox Sports and…

Streaming economics are shifting from content-driven strategies to control over systems like discovery, access, and monetization. With rising marginal costs in areas like cloud gaming and AI, ads are reappearing at points of access rather than within core experiences. Discovery…

Cineplex has integrated Rokt’s AI into its digital checkout, inserting third-party offers during ticket purchases to unlock new revenue without raising prices or altering the flow. This move monetizes millions of annual transactions and offloads operational complexity to Rokt, while…

Spotify has opened a new video-first podcast studio in Hollywood’s Sycamore media district, marking its second LA location and expanding its investment in video podcasting. The 11,000-square-foot facility will support creators in the Spotify Partner Program, including The Ringer and…

Basics of Streaming breaks down how the creator economy has become foundational infrastructure for the streaming industry. What began as individual talent has evolved into programmable distribution networks that drive engagement, discovery, and retention. From short-form content and live video…