Tag: performance marketing

TikTok has launched Travel Ads powered by Smart+, a new ad solution that helps brands promote hotels, flights, and destinations using dynamic, personalized creatives. The platform leverages its travel intent model and Smart+ AI to target high-intent users and automate…

CTV is underperforming not because of the medium itself, but because marketers are applying outdated, performance-driven strategies that ignore the brand-building nature of TV. Despite claiming brand awareness as a primary goal, most campaigns are optimized around click-throughs and conversions,…

Samsung Ads' latest Quarterly State of CTV Report reveals that despite strong NFL-driven user growth, streaming apps struggle with retention, 65% of new users churned out post-Super Bowl. While streaming now accounts for the majority of TV viewing, the report…

Founder Mark Douglas gave ADWEEK a pre-market breakdown of MNTN’s IPO, which launched at $16 per share and valued the CTV ad tech firm at $1.2B. The offering was 14x oversubscribed, fueled by demand from small and mid-sized businesses adopting…

tvScientific has raised $25.5 million in a Series B funding round led by NewRoad Capital Partners, Roku, and Second Alpha Partners, with participation from existing investors. The company aims to expand the CTV ad market by making it a viable…

Brightline's study shows that interactive ads on Connected TV improve engagement and recall, with a 36% stronger unaided recall and 79% aided recall compared to 72% for standard ads. Combining standard and interactive ads increased unaided recall by 58% and…

Origin's Fred Godfrey highlights the evolving landscape of Connected TV (CTV) advertising, with ad spend projected to surpass $30 billion in 2024. This growth presents challenges such as maintaining viewer attention, combating ad fatigue, and enhancing ad relevance. Innovative solutions…