Tag: prime video

EverPass is taking over commercial distribution of NFL Sunday Ticket, ending DirecTV’s 30-year run and shifting bars into a centralized streaming-based system. The move consolidates access to fragmented sports rights across services like YouTube, Amazon, and Apple, but also concentrates…

From the Archives revisits how Amazon introduced Amazon Channels in 2015 to address the growing fragmentation of streaming by allowing Prime Video users to subscribe to third-party services directly within Amazon’s interface. The model positioned Amazon as a subscription aggregator,…

Omdia’s latest data shows ReelShort and other microdrama apps are driving more daily mobile watch time per active user in the U.S. than Netflix, Prime Video, and Disney+, with ReelShort averaging 35.7 minutes per day compared to Netflix’s 24.8. While…

The NFL is rumored to benegotiating a one-year, four-game regular-season package with YouTube. The short-term deal would give the league real-time data on pricing, ad demand, reach, and technical performance while preserving leverage across multiple bidders including Netflix and Amazon…

The NBA is up 16% year over year in national viewership through the All-Star break, averaging 1.8 million viewers per game, its best midseason mark since 2018. The jump is largely driven by a 97% increase on NBC after shifting…

Amazon is set to overtake DAZN as the top global spender on sports rights in 2026, driven by its strategic use of live sports to stabilize churn, bolster ad inventory, and reinforce Prime subscriptions. Unlike DAZN, which relied heavily on…

Basics of Streaming breaks down the sophisticated workflow behind offline downloads, a critical yet often overlooked feature in streaming platforms. While users see a simple "Download" button, platforms like Netflix, Prime Video, and Disney+ implement intricate security layers involving DRM,…

Amazon is licensing select James Bond films and other MGM titles to Netflix for a limited three-month window, capitalizing on periods when those titles aren't actively driving engagement on Prime Video. Because Bond isn’t a year-round retention asset and Amazon’s…

Amazon drew a record 16.33 million U.S. viewers for its Black Friday NFL game between the Bears and Eagles, a 21% year-over-year increase and the most-watched Black Friday sporting event since at least 1991, per Nielsen. The platform also delivered…

Prime Video introduced a new AI-powered “Recap” button that delivers narrated video summaries to help viewers quickly catch up on past seasons. The tool addresses a universal viewer drop-off problem, forgetting key plot points between seasons—boosting re-engagement and completion rates.…