Tag: prime video

Amazon has launched location-based interactive video ads on Prime Video, enabling advertisers to tailor national campaigns with local relevance down to ZIP code-level variations. The format lets brands create interactive CTAs like “Send to Phone” and customize landing pages per…

Mike Raffensperger is steering FanDuel into uncharted territory as the first sponsor of Amazon's NBA coverage, using the deal to embed a live “Odds View” feature directly into Prime Video streams. The partnership goes beyond traditional advertising, positioning FanDuel at…

California has passed a law banning streaming commercials from being louder than the main content, requiring platforms like Netflix and Disney+ to comply by July 2026. The legislation builds on the federal CALM Act and follows a rise in consumer…

Amazon has partnered with FanDuel to introduce real-time bet tracking and live odds overlays during NBA games on Prime Video, offering a deeper, personalized viewing experience. Unlike NBCU’s traditional advertising deal with DraftKings, which secures media inventory across major sports…

Amazon is preparing to launch its in-house Vega OS on Fire TV devices, aiming to replace its Android-based platform. The Linux-based system is already running on select Echo devices and is expected to arrive on TV hardware by year-end. Developers…

YouTube drew 17.3 million global viewers for its exclusive NFL broadcast of Chiefs vs. Chargers, marking the biggest live-stream in platform history. The U.S. audience hit 16.2 million, outpacing last year’s opening week stream but falling short of NFL games…

AEW will launch its first-ever live pay-per-view on HBO Max with All Out on September 20, marking the start of a new transactional streaming model for the platform. Priced at $39.99, the event will be available to U.S. subscribers with…

Amazon Ads closed its 2025–26 upfronts with ad commitments exceeding internal forecasts, driven by increased investment in Prime Video, especially its expanding sports lineup including the NBA’s debut. The company cited strong year-over-year growth across agencies, with added momentum from…

Rebecca Avery is back dismantling another myth in Insiders Circle, this time taking aim at the belief that more content means more audience. She argues that bloated libraries often deliver diminishing returns, operational headaches, and discovery fatigue, while leaner, well-curated…

Fox has launched its Fox One streaming service on Prime Video for $19.99 per month, offering U.S. subscribers access to live sports, entertainment, and news. The deal brings NFL Sunday games, MLB coverage, and the 2026 FIFA World Cup to…