Tag: Samsung

Skip calls for clear labeling when paid placement influences what viewers see or hear on TV home screens. Clear disclosure protects viewer trust and gives streamers cleaner attribution across paid, editorial, algorithmic, and negotiated exposure.

Skip examines how AI-powered TV discovery is turning recommendations into premium inventory, making accurate metadata, entitlements, and deep links critical to winning visibility before paying for placement.

From the Archives revisits TV Guide’s push to own the interface viewers used to decide what to watch, turning navigation into valuable real estate for advertising, promotion and transactions. That same battle now plays out across connected TV, where home-screen…

India added nearly 78 million connected-TV viewers in 2026, lifting its CTV audience 60% to 206.9 million. The growth expands the opportunity for premium advertising, subscriptions and long-form viewing while giving TV platforms more control over discovery, billing and customer…

YouTube and Amazon are making creator video shoppable, with YouTube controlling discovery and Amazon handling checkout, fulfillment and customer data. The model gives media companies a simple way to test video commerce while highlighting Amazon's advantage if it extends the…

From the Archives revisits how Samsung TV Plus turned Samsung’s smart TV installed base into a recurring media, advertising, and distribution business. By embedding FAST programming directly into Tizen, Samsung reduced customer acquisition friction while gaining control over discovery, ad…

AI is turning entertainment metadata into a much more valuable piece of the streaming stack. As conversational discovery takes hold, platforms will need constantly refreshed data on rights, availability, IDs, schedules, and deep links to turn a viewer’s intent into…

Samsung TV Plus says it hit 100 million monthly active users, but MAU is a weak metric. It measures app interactions, not actual viewing or ad impact. With auto-launch behavior baked into Samsung TVs, the number reflects distribution more than…

Samsung is bringing EA SPORTS FC 25 to its Gaming Hub through a partnership with EA and Xbox, allowing TV and monitor users to stream the game via Xbox Cloud Gaming with Game Pass Ultimate. A promotional offer provides two…

Apple was referred to federal prosecutors for potential criminal contempt after a judge ruled it violated a 2021 court order and continued its anticompetitive App Store practices. The decision undercuts the justification for Apple’s 30% platform tax and could destabilize…