Tag: Scripps

Roku, Apple, Scripps, and ChatGPT all made moves last week that reinforce one theme: control has replaced scale as the core competitive advantage in streaming. The leverage battle isn’t about content volume anymore. It’s about who controls billing, discovery, rights,…

Sinclair Broadcast Group has made an unsolicited offer to acquire E.W. Scripps for $7 per share, following its recent disclosure that it had accumulated nearly a 10% stake in the company. The proposed deal would create a combined broadcaster valued…

Kirby takes a sharp look at how identity, not platforms, now drives media distribution. Creators are the new infrastructure, AI controls discovery and churn, and characters outperform brands in algorithmic environments. Legacy players are pivoting, through partnerships, consolidation, and experiential…

Ask Skip tackles a blunt truth about FAST: it was built for clearance, not performance. Flat CPMs, low engagement, and high churn aren't signs of market saturation—they’re symptoms of a model designed for scale, not outcomes. With undifferentiated content and…

The Florida Panthers have partnered with ViewLift to launch a new in-market streaming service for the 2024-25 season, moving away from Bally Sports Florida. The service will stream live games, replays, and exclusive content, and be available on mobile, smart…