Tag: storytelling

Ask Skip breaks down why brands are acting like content companies, arguing it's less about strategy and more about surviving in a fight for attention. With limited screen time and endless noise, content is the cheapest way to stay culturally…

Ask Skip tackles growing concerns over AI in Hollywood, assuring creatives that while Netflix is aggressively integrating AI into production, ad tech, and personalization, it still values human storytellers. The streamer’s goal isn’t to replace creators, but to enhance efficiency…

CTV is underperforming not because of the medium itself, but because marketers are applying outdated, performance-driven strategies that ignore the brand-building nature of TV. Despite claiming brand awareness as a primary goal, most campaigns are optimized around click-throughs and conversions,…

Ask Skip addresses whether it's time to leave media after being laid off—and the hard truth is, traditional media is in strategic decline. But storytelling, strategy, and talent still matter—just not in the same places. The future lies at the…

Google’s Sanjay Gupta spotlighted Asia-Pacific as the future epicenter of global storytelling, driven by a tech-enabled creative boom and AI’s transformative power. Speaking at APOS, Gupta cited exponential growth in content consumption and creation across Asia, alongside examples of AI…

Dimension Studio has launched an end-to-end AI-powered production pipeline, moving beyond experimental generative AI into full-scale operational use. Developed by its R&D division, the pipeline streamlines every phase of production — from ideation to delivery — enabling smaller teams to…

Ted Sarandos, Netflix's co-CEO, emphasized the importance of variety in programming during his keynote at the 2024 Royal Television Society’s London Convention. Sarandos highlighted Netflix's commitment to catering to diverse tastes, rejecting the notion that the platform offers too much…