Tag: streaming TV

CTV is underperforming not because of the medium itself, but because marketers are applying outdated, performance-driven strategies that ignore the brand-building nature of TV. Despite claiming brand awareness as a primary goal, most campaigns are optimized around click-throughs and conversions,…

YouTube TV and Fox Corp. reached a multi-year distribution deal just hours before a potential blackout, preserving access to Fox’s broadcast and cable channels for the platform's 9.5 million subscribers. The agreement includes key sports and news networks and avoids…

Dr. Phil McGraw is launching Envoy Media, a new national media brand featuring a TV channel, daily podcasts, and user-generated news content from underrepresented communities. The venture closely resembles McGraw’s defunct Merit Street Media, which recently filed for bankruptcy amid…

YouTube’s biggest screen is now the TV, with more watch time happening on television than on mobile or desktop. In December 2024, YouTube accounted for 11.1% of total U.S. TV viewing—beating Netflix, Prime Video, and Hulu—marking a major shift in…

Philo now has 1.3 million paying subscribers, an increase of 300,000 from last year, and generated $450 million in revenue in 2024. The company expects to reach full profitability next year. To support growth, Philo hired Edward King, formerly of…

The Trade Desk plans to acquire ad data firm Sincera, its second acquisition since 2009, to enhance its programmatic ad performance and bolster sell-side targeting capabilities. The acquisition, expected to close in Q1, will help The Trade Desk offer sharper…

Sling TV has launched Unlimited DVR, offering unlimited content storage for $5/month. The feature allows subscribers to record and store content for nine months, skip ads, and access recordings across devices. This enhancement adds flexibility and value as streaming services…

The Trade Desk is secretly developing its own streaming TV operating system to compete with Roku and Amazon’s Fire TV. The OS, built on Android, aims to attract smart TV manufacturers by offering more lucrative digital ad revenue opportunities. Although…

Roku has announced a new range of Veltech Roku TV models available in the UK through AO.com, featuring the accessible Roku OS. These TVs offer a variety of streaming channels and come in sizes 32” and 40” in 2K HD…