Tag: streaming UX

Netflix's turning mobile discovery into a higher-frequency engagement loop with Clips, a TikTok-style vertical feed that lets users sample, save, share and launch titles from short-form highlights. The move gives Netflix a stronger mobile entry point, more ways to promote…

Basics of Streaming breaks down content discovery as a layered system spanning metadata, OS-level placement, in-app UX, personalization, and off-platform triggers that collectively drive engagement. As content libraries expand and fragmentation grows, discovery has become a key driver of retention,…

Roku has launched “Roku City Dash,” an interactive game embedded in its Roku City screensaver, expanding its push to turn the TV OS into an engagement layer beyond content viewing. The feature increases active participation, enabling Roku to capture richer…

Tubi has launched a native app inside ChatGPT, giving users conversational access to over 300,000 titles and enabling instant playback based on natural language queries. The move shifts Tubi’s discovery engine beyond its owned app and into an AI-driven interface…

Skip breaks down why Disney is folding Hulu into Disney+ and shutting down the standalone Hulu app in 2026, and why the move isn't as dramatic as it sounds. The real shift is Disney consolidating its streaming ecosystem into a…

Disney+ is planning to launch a vertical, TikTok-style video feed later this year, aiming to increase daily user engagement through short-form content. The feed may include episode clips, social content, and AI-generated videos, possibly integrating elements from its ESPN “Verts”…

Gracenote’s Tyler Bell explores how fragmentation is overwhelming viewers and degrading the overall streaming experience. Despite a flood of content and high engagement, discovery issues are fueling churn, cutting into ad revenue, and undercutting monetization across the board.

Prime Video introduced a new AI-powered “Recap” button that delivers narrated video summaries to help viewers quickly catch up on past seasons. The tool addresses a universal viewer drop-off problem, forgetting key plot points between seasons—boosting re-engagement and completion rates.…

Kirby argues discovery is streaming’s biggest growth bottleneck. Fragmented metadata, poor UX, and smart TV platform control are stalling monetization and engagement. To reach its $1T potential, the industry must treat discovery as infrastructure, prioritizing metadata, interface control, and reducing…

Gracenote’s 2025 State of Play report reveals that content discovery has become a top churn trigger in streaming, with 49% of viewers willing to cancel services if they can’t find something to watch. As streaming platforms fragment and user frustration…