Tag: streaming UX

Gracenote’s Tyler Bell explores how fragmentation is overwhelming viewers and degrading the overall streaming experience. Despite a flood of content and high engagement, discovery issues are fueling churn, cutting into ad revenue, and undercutting monetization across the board.

Prime Video introduced a new AI-powered “Recap” button that delivers narrated video summaries to help viewers quickly catch up on past seasons. The tool addresses a universal viewer drop-off problem, forgetting key plot points between seasons—boosting re-engagement and completion rates.…

Kirby argues discovery is streaming’s biggest growth bottleneck. Fragmented metadata, poor UX, and smart TV platform control are stalling monetization and engagement. To reach its $1T potential, the industry must treat discovery as infrastructure, prioritizing metadata, interface control, and reducing…

Gracenote’s 2025 State of Play report reveals that content discovery has become a top churn trigger in streaming, with 49% of viewers willing to cancel services if they can’t find something to watch. As streaming platforms fragment and user frustration…

Ask Skip argues that every smart TV OEM needs its own FAST service, not to please viewers, but to control the interface and claim a stake in the OS-driven streaming landscape. While the strategic rationale is sound, most OEM FASTs…

FloSports is expanding its Smart TV footprint, launching on Samsung and VIZIO, with LG support on the way, ensuring availability on nearly every major CTV platform. The move aligns with changing viewer behavior—CTV now accounts for over half of Flo’s…

Roku is launching a summer OS update packed with new UX features aimed at improving content discovery and engagement. Key additions include Top 10 Movies/TV rows based on user searches, an “In Theaters Now” row to track theatrical releases, and…

Max is rolling out AI-assisted autoplay video previews for all U.S. adult profiles on connected TV devices, aiming to improve content discovery and reduce manual curation. A new in-house tool will identify standout moments from its library for use in…

Netflix has launched its first major homepage redesign in 12 years, rolling it out gradually to users starting with LG and Samsung smart TVs. The new layout features larger thumbnails with expanded interactive content, aiming to enhance discoverability and support…

TV Rev discusses how the future of streaming hinges not on content volume but on discovery, with platforms now competing to deliver faster, more intuitive user experiences. As frustration with poor search tools leads to session abandonment, platforms are investing…