Tag: Twitch

From the Archives revisits how Twitch Plays Pokémon quietly redefined interactive media in 2014. What started as a chaotic, crowd-controlled stream of Pokémon Red on Twitch turned into a landmark experiment in mass participation, proving that audiences don't just want…

From the Archives revisits Azubu’s, an esports-first streaming platform. Backed by $40 million in funding and exclusive streamer deals, Azubu aimed to rival traditional sports broadcasting but faltered due to inconsistent funding, missed tournament payouts, and the loss of key…

From the Archives revisits how Beam set out to revolutionize game streaming with real-time viewer interaction, only to be acquired and eventually shuttered by Microsoft after rebranding it as Mixer. Despite superior tech and exclusive streamer deals, Mixer couldn’t build…

Gaming IP is rapidly becoming the centerpiece of media strategy, as platforms like Paramount, Netflix, and Amazon aim to turn fan-favorite titles like Call of Duty into multi-platform ecosystems that drive year-round engagement. New Bain data shows gamers spend more…

The 2025 Esports World Cup is live in Riyadh with $70M in prizes across 26 events, aiming to unify global gaming communities and grow esports beyond Twitch and YouTube. Backed by Saudi Arabia and stars like Cristiano Ronaldo, the event…

Dentsu Gaming's 2025 Gaming Trends Report reveals a disconnect between consumer behavior and advertising investment: while gaming engagement is booming—with over 3.4 billion gamers and time spent up 6% YoY—less than 5% of global media spend targets the space. The…

TikTok Live overtook Twitch to become the second most-watched livestreaming platform globally in Q1 2025, according to Streams Charts. The platform generated over 8 billion hours of watch time, accounting for 27% of total livestreaming hours, and showed the strongest…

From the Archives goes back to Justin.tv, the pioneering live-streaming platform that laid the groundwork for Twitch. Launched in 2007 by Justin Kan and his co-founders, the platform started as a 24/7 lifecasting experiment before evolving into a hub for…

Twitch has introduced 60-second video stories, allowing streamers to create or upload videos via the mobile app to keep viewers engaged while away from their setup. The feature aims to reduce reliance on other platforms like Instagram by offering tools…