Tag: vertical video

Fox Entertainment and Dhar Mann Studios signed a multi-year deal to produce 40 vertical video series for Holywater’s MyDrama app. Mann keeps IP ownership, while Fox handles global distribution and gains early access to a fast-growing format. The deal blends…

Netflix will relaunch a new mobile app later this year focused on short-form video and vertical feeds to drive more daily engagement. The update’s designed to increase how often users open the app by introducing swipeable clips from shows, films,…

FIFA has named TikTok its official "Preferred Platform" for the 2026 World Cup, marking the first time a social media platform has received such a designation. The deal includes live match footage, press conferences, training updates, and creator-led content, aiming…

NBCUniversal is expanding Peacock’s interactive sports streaming features for the 2026 Milan Cortina Winter Olympics and NBA All-Star Weekend. New mobile-optimized experiences—Rinkside Live for hockey and figure skating, and Courtside Live for basketball—will let users toggle between curated camera angles…

Disney+ is planning to launch a vertical, TikTok-style video feed later this year, aiming to increase daily user engagement through short-form content. The feed may include episode clips, social content, and AI-generated videos, possibly integrating elements from its ESPN “Verts”…

NBC News is consolidating its digital offerings into a single subscription app that will bundle content from “Today,” “Dateline,” NBC News Now, local affiliates, Telemundo, NBC Sports, and more. Aimed at mobile-first news consumers, the service will include exclusive reports,…

DramaBox, the Singapore-based microdrama platform, is teaming up with U.S. entertainment network Stage 32 to recruit and train new writing talent as it targets the lucrative American market. The partnership includes a free invite-only incubator and a global writing competition…

Vertical dramas are emerging as a serious growth channel for Hollywood, offering a fast, low-cost, and data-driven way to prototype IP, incubate talent, and monetize mobile attention. Apps like DramaBox, My Drama, and ReelShort are pulling in younger audiences and…

Fox Entertainment has taken an equity stake in Holywater, a Ukrainian vertical video startup known for AI-driven microdramas. As part of the deal, Fox will produce over 200 vertical titles for Holywater’s My Drama app and integrate Fox IP into…

ESPN is launching a TikTok-style vertical video feed within its newly revamped app, aiming to capture users' attention through short-form highlights, reactions, and user-generated content. This feature will sit alongside a beta version of a personalized, scrollable SportsCenter. The move…