Tag: vizio

Walmart has begun integrating Vizio SmartCast user accounts into Walmart logins following its $2.3 billion acquisition of Vizio, forcing new TV buyers to either merge their Vizio profile with a Walmart account or delete it. The move connects SmartCast viewing…

Walmart is expanding its AI-powered advertising tools, rolling out sponsored prompts in its Sparky shopping assistant and beta-testing campaign automation features in its Marty platform. These AI tools aim to simplify and personalize ad experiences for both consumers and advertisers,…

Walmart has launched its first Onn-branded smart TV powered by Vizio’s operating system, marking a shift away from Roku and Android TV. The $89 Black Friday model features Vizio OS, built-in support for major streaming apps and platforms, and access…

FloSports is expanding its Smart TV footprint, launching on Samsung and VIZIO, with LG support on the way, ensuring availability on nearly every major CTV platform. The move aligns with changing viewer behavior—CTV now accounts for over half of Flo’s…

ESHAP hijacks our Ask Skip column this week to declare that we’ve entered the post-streaming era. With subscriber counts no longer the key metric, success now hinges on ecosystem thinking: monetizing superfans, maximizing ARPU and LTV, and mastering a multi-platform…

Charter is doubling down on streaming bundling by adding Hulu to its growing SVOD lineup, while Verizon has officially exited the aggregation game, shuttering its +play platform. Meanwhile, Amazon continues to dominate third-party SVOD sign-ups via Prime Video Channels, claiming…

Walmart is making VIZIO a private-label brand, pulling it from other retailers and selling it exclusively through Walmart and Sam’s Club. While the move boosts Walmart’s hardware footprint, the real goal is to grow its advertising business by leveraging VIZIO’s…

Walmart is set to launch new Onn-branded smart TVs powered by Vizio’s SmartCast OS, replacing Roku as the exclusive operating system. The move follows Walmart’s $2.3 billion acquisition of Vizio, signaling a strategic push to grow its retail media and…

From the Archives revisits the rise of Automatic Content Recognition (ACR), the tech that turned smart TVs into real-time viewership trackers and reshaped the economics of modern TV advertising. Embedded directly into TV firmware, ACR enabled OEMs and ad tech…

Walmart and Vizio executives offered new details on their integration following Walmart’s $2.3B acquisition of the smart-TV maker, highlighting a joint connected-TV advertising initiative now in beta. Walmart aims to learn from Vizio’s CTV advertising expertise to complement its retail…