Tag: wwe

SiriusXM’s launching a $5-per-month Sports Pass on September 1, using its existing live rights and talk programming to create a lower-cost subscriber entry point. The tier could expand SiriusXM’s funnel, monetize local sports radio nationally and establish a blueprint for…

ESPN’s intervention in the WWE lawsuit shows it’s enforcing arbitration to keep streaming-related disputes private and under its control. The case also exposes distribution gaps in ESPN Unlimited, where uneven carriage deals led to inconsistent pricing and access for WWE…

Skyscraper Live drew 6.2 million global views across live and short-term on-demand. The stream ran smoothly using the same systems supporting Netflix’s NFL, boxing, and WWE events, marking a shift from experimentation to reliable operations. Live is no longer a…

Netflix and Warner Bros. Discovery clarified in a 519-page proxy filing that AEW will remain with Discovery Global. HBO Max, which currently streams AEW, will go to Netflix. AEW’s programming is expected to shift to Turner Sports’ upcoming streaming app…

Fanatics has launched Fanatics Studios, a joint venture with OBB Media that will produce original sports and entertainment content. The studio begins with content partnerships in place across LA28, ESPN, WWE, and MLB. Led by Michael D. Ratner, the venture…

Netflix has expanded its partnership with WWE, becoming the exclusive U.S. home for WWE’s video library, including past Premium Live Events like WrestleMania and SummerSlam, along with original programming and documentaries. This deal follows the expiration of WWE’s five-year agreement…

Netflix has struck a multiyear, eight-figure annual deal with Barstool Sports for exclusive video rights to top sports podcasts including Pardon My Take, The Ryen Russillo Show, and Spittin’ Chiclets. This move is part of Netflix’s broader strategy to challenge…

The proposed Netflix acquisition of Warner Bros. reveals how wrestling rights are shaped less by content and more by system alignment. WWE, AEW, and TNA now represent three distinct strategic models: WWE supports scale across platforms, TNA fits a habit-driven…

Kirby takes a sharp look at how identity, not platforms, now drives media distribution. Creators are the new infrastructure, AI controls discovery and churn, and characters outperform brands in algorithmic environments. Legacy players are pivoting, through partnerships, consolidation, and experiential…

WWE is transforming its YouTube strategy by launching a dedicated Undertaker channel, shifting from a catch-all clip model to character-driven verticals. The move is designed to leverage The Undertaker’s enduring appeal and deep storyline archive to engage multiple fan segments…