Walmart's using Vizio to turn connected TV into a retail media engine, blending original programming, brand integrations, and purchase attribution inside one ecosystem. Shows like Backyard Escapes and Join the Club give advertisers a way to drive product discovery before…
New research finds viewers are increasingly willing to accept ads in exchange for lower streaming prices, making ad-free plans a premium option. The business challenge now, according to Kirby, is maximizing yield by pricing and designing ads around attention, break…
Instagram’s TV push shows how media competition is shifting from format wars to attention wars. The winners in the Everything Era won’t defend TV, social, streaming, or gaming as separate lanes, they’ll use each format to build discovery, habit, engagement,…
Media companies are shifting away from the traditional Hollywood model toward cheaper, faster, and more flexible systems built around creator ecosystems, AI tools, interface control, and direct audience engagement. Disney's Fortnite strategy, Fox's interest in Roku, the rise of video…
From the Archives revisits TiVo Suggestions, one of TV’s earliest recommendation engines and a preview of how discovery would become core to streaming. TiVo used viewing behavior and feedback to predict what users might like, proving that understanding taste could…
Disney and Epic Games are bringing The Simpsons into Fortnite's IP Partner Program, allowing creators to build and publish original experiences using official Simpsons characters, locations and assets. The expansion builds on strong engagement from Fortnite's Simpsons season and signals…
BBC is cutting £80 million from commissioning budgets, reducing TV development spending by 15% annually and eliminating hundreds of hours of television and audio programming as part of a broader £500 million cost-reduction effort. The move reflects growing pressure on…
Harmonic completed the $145 million sale of its Video Business to MediaKind, sharpening its focus on broadband infrastructure while giving MediaKind greater scale across video delivery, streaming workflows and live media operations. The deal reflects a broader shift in streaming…
Los Angeles is losing film and TV production as studios and streamers cut spending, chase stronger tax incentives and move shoots to markets with lower costs and fewer operational headaches. The county’s motion picture workforce fell by roughly 42,000 jobs…
Skip explains why many companies are using AI as a cost-cutting tool first and a product improvement tool second. AI can absolutely improve discovery, support, personalization, workflows, and media operations, but too many companies are pointing it at headcount reduction…