Business

Roku's redesign turns its TV operating system into a more aggressive discovery and advertising platform, using personalized recommendations and subscription prompts to influence viewing behavior before users enter streaming apps. As streaming fragmentation grows, Roku’s betting control over discovery and…

Skip explains why marketing still treats attribution like fact even though consumer behavior is increasingly hard to measure. Attribution still helps reduce uncertainty, but too many companies use it as proof of causality, which pushes budgets toward channels that are…

Canada’s expanded digital media contribution framework could push foreign streamers and audio platforms like Netflix, Disney+, Prime Video and Spotify to contribute up to 15% of Canadian revenue into the country’s cultural production system. The policy increases pressure on global…

Universal Music Group's renewed deal with TikTok highlights how major labels are pushing platforms to tighten AI music moderation, attribution, and rights enforcement as generative music scales. The agreement, alongside UMG’s separate AI-focused licensing approach with Spotify, shows the industry…

Basics of Streaming explains how AI's becoming a foundational intelligence layer across the streaming ecosystem, influencing everything from recommendations and search to encoding, advertising, moderation, and churn prediction. The piece argues that competitive advantage in streaming increasingly depends on how…

Spotify signed a licensing deal with Universal Music Group that lets Premium subscribers create AI-generated remixes and covers using UMG’s catalog through a paid add-on tier. The agreement gives artists revenue shares while positioning Spotify as a licensed AI music…

Disney’s new Hulu integration features move the company closer to making Disney+ its main streaming hub. Bundle subscribers can now sync watch history, recommendations, watchlists, and Continue Watching activity across Disney+ and Hulu, while eligible Hulu-only users can access Disney+…

Hub Entertainment Research found consumers are increasingly turning back to streaming bundles as subscription costs and price hikes continue piling up across the market. The report shows affordability, billing simplicity, and subscription management are becoming major competitive advantages as streaming…

Roku is launching a new creator-focused destination and creator-led FAST channels featuring personalities like iShowSpeed and Jesser. The move reflects how creator content, streaming, and social video are converging inside the connected TV ecosystem. Roku’s strategy centers on controlling discovery,…

Kirby breaks down last week’s biggest stories and finds the throughline: the streaming industry isn’t splitting into lanes anymore, it’s collapsing into one giant fight for attention, monetization, data, and habit.