Sony Pictures Television’s acquisition of 32 Flavors gives the studio control of one of reality TV’s most durable franchise producers, including “Vanderpump Rules” and multiple “Real Housewives” series. The deal reflects how valuable unscripted programming has become because it delivers…
Sky News is launching a paid podcast subscription service as part of its Sky News 2030 strategy, using ad-free listening, bonus content, live events and community features to build recurring revenue around talent-driven journalism and deeper audience engagement across digital…
Quarterly reporting has turned too much of corporate strategy into short-term performance theater, and the SEC’s proposal to let public companies shift to semiannual reporting is a smart step toward giving businesses more room to operate. The proposal won’t fix…
Skip sounds off on how last-click attribution pushed streaming companies to overvalue performance marketing and underinvest in brand. Brand marketing creates demand, while performance marketing harvests it, and streaming services have trained consumers to chase discounts, bundles, trials, and promos…
The NFL’s AI-assisted scheduling shows how sports leagues are evolving into programmable media companies, where scheduling now drives monetization, distribution, advertising, and global audience strategy. The piece argues that operational infrastructure, not just media rights, will determine competitive advantage in…
Everybody wants convergence, but nobody agrees on what it actually means. Andrew Rosenman argues that linear TV and programming owners still hold strategic advantages in converged advertising because they control inventory, audience reach, and campaign execution across platforms.
TikTok is rolling out a £3.99-per-month ad-free subscription tier in the UK, requiring adult users to choose between personalized ads or a paid ad-free experience by November 11. The move aligns TikTok with platforms like Netflix, YouTube, Meta, and Snap…
Last week’s throughline was the growing divide between how aggressively media companies are using AI to measure worker productivity and how little accountability exists for the executives making those decisions. AI is accelerating operational efficiency and labor scrutiny across media…
Hub Entertainment Research found FAST audiences now behave much more like premium streaming subscribers, with users still paying for TV services while treating free streaming as a core part of their viewing habits. The study also shows growing overlap between…
Fox’s latest earnings reinforced how central Tubi has become to the company’s long-term streaming strategy as digital advertising and connected TV growth increasingly offset pressure in the traditional television business. The quarter highlighted Fox’s disciplined approach to streaming, focusing on…