Business

From the Archives revisits how Funny or Die reframed comedy as a distribution mechanism, using audience voting and feedback loops to optimize content for shareability and rapid engagement. It proved that short-form, internet-native video could drive reach and inform production…

Warner Bros. Discovery structured HBO Max’s India launch as a paid add-on within JioHotstar rather than a standalone service, using an existing platform to bypass the market’s pricing pressure, fragmentation, and operational complexity. The move prioritizes distribution efficiency and scale,…

Gabriel Andriollo, Founder and CEO of inFocus PR and a former communications leader at HBO Max and TelevisaUnivision, says misaligned internal and external messaging is a structural blind spot that's quietly eroding streaming companies’ performance . He argues that when…

Disney is paying $50 million to settle a class action lawsuit over live TV bundling practices, but the agreement leaves its distribution strategy unchanged. The case reinforces ESPN’s leverage as a must-have asset that continues to anchor bundle pricing across…

Disney is cutting about 1,000 jobs across marketing, studios, ESPN, and corporate functions as part of CEO Josh D’Amaro’s push to unify operations under a centralized model . The layoffs remove overlapping roles created by consolidating global marketing, aiming to…

Hub’s latest Connected Home data shows TV operating systems are becoming the control layer for both streaming and the broader AI home, with Roku and Amazon using their OS footprint to shape discovery, subscriptions, advertising, and device coordination. The report…

Box office is surging in 2026, with attendance and ticket sales hitting post-pandemic highs. It points to a tight run of major releases driving consistent traffic across audiences, with more big titles still on deck. But there’s more going on…

Basics of Streaming reframes bundling as a structural response to fragmentation, where consumers now juggle multiple services, pricing models, and interfaces that increase friction and churn. Instead of just packaging content, bundling integrates billing, access, and discovery across platforms while…

Skip frames OpenAI’s shutdown of Sora and acquisition of TBPN as a shift toward owning narrative and distribution, not just building better products. As AI models converge and differentiation tightens, controlling the conversation can shape perception but doesn’t solve what…

Sony Pictures is laying off several hundred employees across its film, TV, and corporate units as it restructures under CEO Ravi Ahuja and shifts resources toward higher-priority businesses like anime, Crunchyroll, and PlayStation adaptations. The move shows Sony's narrowing its…