Business

Source Media Group’s Source Golf bundles top YouTube golf creators into a unified, TV-style ad product, turning fragmented creator inventory into scalable media for brands. The model expands golf advertising beyond tournament windows into always-on digital supply and positions creator-led…

Tubi has launched a native app inside ChatGPT, giving users conversational access to over 300,000 titles and enabling instant playback based on natural language queries. The move shifts Tubi’s discovery engine beyond its owned app and into an AI-driven interface…

Streaming services trained consumers to optimize around promotional pricing, creating a system where users actively minimize what they pay rather than commit long-term. That behavior now conflicts with the industry’s shift toward profitability, as discount-driven acquisition lowers effective pricing and…

Disney+ is expanding its KeSPA partnership to stream a broader slate of Korean and pan-Asian esports events globally, starting with Esports Championships Asia Jinju 2026 and extending through national team programming and the 2026 League of Legends KeSPA Cup. The…

OpenAI shut down Sora and quickly acquired TBPN, signaling a shift away from high-cost consumer AI products toward owning low-cost, high-impact distribution. Sora failed due to unsustainable compute economics and lack of durable distribution, while TBPN offers a fixed, valuable…

Omdia’s latest forecast shows the global TV and online video market growing to $1.03 trillion by 2030, but the real story’s advertising overtaking subscriptions as the industry’s primary revenue driver. That shift’s happening without a unified measurement system, creating inefficiencies,…

Clemson and LSU are quietly building something far bigger than content teams, turning their athletic departments into full-scale media engines with new ways to produce and distribute programming. At the same time, moves at the conference level suggest this shift…

From the Archives revisits NBC’s DotComedy, an early attempt to build a digital-first short-form comedy platform before the infrastructure for online video was ready. NBC used it as a talent incubator and experimental content hub, but limited broadband, weak monetization…

Bent Pixels has acquired Sunny State Agency for more than $23 million, giving it direct control over how creator content is distributed, reformatted, and monetized across platforms like Snapchat, TikTok, Facebook, and MSN. The deal pushes Bent Pixels beyond creator…

Kirby argues that calling yourself an AI company has become meaningless shorthand that obscures what your company actually does, forcing buyers to work harder to understand real value and differentiation. AI isn’t the story. Companies that clearly explain how they…