Business

Hub Research’s 2025 Best Bundle report shows a shift in consumer streaming behavior: value, convenience, and control now outweigh exclusive content. Aggregators like Amazon and Roku are thriving, with bundled offerings proving more appealing and encouraging higher subscription counts. Subscription…

From the Archives chronicles how Vudu pioneered digital HD movie rentals before the streaming boom, only to be overtaken by more scalable, subscription-based rivals. Despite early tech leadership and major studio deals, Vudu's reliance on expensive hardware and transactional pricing…

In response to a question about whether binge or weekly releases are smarter in 2025, Skip breaks down why there’s no universal answer—just strategic trade-offs. Binge drops deliver fast discovery and viral heat but lose steam quickly. Weekly releases, as…

Ad-supported streaming has become the dominant model across platforms like Netflix, Disney+, and Peacock, marking a major shift from the ad-free premium approach. According to Antenna, nearly half of all streaming subscriptions now include ads, with ad-supported tiers driving the…

Studios like Disney and Universal have revived the 90-day theatrical window in 2024, aiming to boost perceived value, but the strategy is failing for most films. Delaying streaming releases doesn't generate demand unless the movie is already a cultural hit—something…

ISA and OTT.X have merged to form a unified organization representing independent, ad-supported streaming platforms. This strategic move enhances the infrastructure, visibility, and collective influence of smaller streamers, giving them the tools to tackle industry challenges like monetization, discoverability, and…

Charter Communications is acquiring Cox Communications for $34.5 billion, forming the largest cable and broadband provider in the U.S. by subscribers. The deal also sees Charter taking over Liberty Broadband, marking the end of John Malone’s long-standing influence in the…

Netflix is doubling down on its ad-supported tier, now reaching 94 million monthly active users—a 20 million jump since November. With a younger, highly engaged audience and 41 average monthly viewing hours, Netflix is solidifying ads as a core business…

From the Archives revisits the rise of Automatic Content Recognition (ACR), the tech that turned smart TVs into real-time viewership trackers and reshaped the economics of modern TV advertising. Embedded directly into TV firmware, ACR enabled OEMs and ad tech…

Sony reported an 18% rise in annual net profit to ¥1.14 trillion ($7.32B), driven by its Music and Pictures divisions despite a 24% drop in Q4 revenue. Gaming and consumer electronics saw quarterly declines, while the company beat analyst expectations…