Business

CNN is launching two new digital streaming products—starting with a non-news offering in 2025—as part of CEO Mark Thompson’s plan to generate $1 billion in annual digital revenue by 2030. The pivot leans into lifestyle content over breaking news, in…

From the Archives tracks how Awesomeness transformed from a YouTube startup into a multi-platform Gen Z media brand, reaching a $650 million valuation with backing from DreamWorks, Hearst, and Verizon. After the collapse of go90 and shifting corporate priorities, the…

Andrew Wamugi explores how MLB could use MLB.TV as a strategic asset in upcoming media rights negotiations. With ESPN walking away from its $550 million annual deal after 2025, MLB is leveraging its centralized streaming infrastructure to attract potential partners…

Australia’s video market is projected to hit $12.3 billion by 2030, driven by digital dominance from YouTube and Netflix. The fight has shifted from subscriber growth to monetization, with ad-supported tiers and sports rights becoming key battlegrounds. Bundling is also…

BeReal has begun rolling out in-feed ads and branded takeovers in the U.S. following its €500 million acquisition by Voodoo. The platform, once a holdout against monetization, is now chasing ad dollars from brands like Amazon and Nike, despite falling…

Kirby analyzes how Apple TV+ continues to lag behind in the streaming race, despite an ephemeral bump in market share from 7% to 8% in Q1 2025, driven by the return of Severance. He argues that high ARPU and prestige…

From the Archives examines the rise and quiet fall of Boomerang, Warner Bros.’ standalone streaming service dedicated to classic cartoons. Launched in 2017 and shut down in 2024, the platform was ultimately folded into Max amid a broader shift toward…

Shout! Studios has acquired Gravitas Ventures, gaining access to more than 3,300 titles across film, TV, and sports. While both brands will remain operationally independent, the deal strengthens Shout!’s scale and presence across AVOD and TVOD platforms. The acquisition highlights…

Paramount Global and Skydance Media have extended their $8B merger agreement after failing to secure FCC approval by the April 7 deadline. All other conditions have been met, but the deal remains stalled due to regulatory uncertainty tied to a…

Skip argues that CTV’s so-called transparency crisis is actually a feature of the current ad tech business model, not a flaw. Every layer — from SSPs to agencies and publishers — profits from keeping advertisers in the dark. Until advertisers…