Events

Fox closed its 2025-26 upfront with over $2 billion in advertiser commitments, marking double-digit volume growth year over year. Sports led the charge, while Tubi saw a 35 percent increase in commitments and Fox News attracted more traditional advertisers amid…

TAG Video Systems and Harmonic are teaming up to showcase cloud-optimized video monitoring at NAB 2025. Their demonstration will highlight the integration of TAG’s Realtime Media Platform with Harmonic’s VOS360 Media SaaS, offering broadcasters real-time visibility, improved stream quality assurance,…

The Streaming Wars’ first live webinar explored key industry trends, including the evolution of bundling beyond video, the role of live events on FAST, and the challenges of tracking churn across aggregators. Experts also discussed hybrid monetization, subscription flexibility, and…

Bundling is reshaping the streaming industry, expanding beyond video services into music, retail, and telecom to offer all-in-one subscription packages. According to Looper Insights' latest report, bundling simplifies consumer choices, enhances retention, and is gradually replacing the traditional "stacking" model…

Marc Rashba, EVP of Partnerships at Cineverse, is hopping on The Streaming Wars’ first-ever webinar, The Audience Equation: Winning Viewers and Value in 2025. Happening on February 13 at noon ET, this no-BS panel will cover the biggest streaming trends—bundling,…

The Streaming Wars is launching a podcast exploring the challenges and innovations shaping the media and entertainment industry. The podcast will spotlight key companies, emerging trends, and the talented individuals driving the sector forward.

CES 2025 highlights advancements in AI and home entertainment, with Google’s Gemini AI, Samsung’s Vision AI, and LG’s OLED panels leading innovations in personalization, interactivity, and immersive viewing. Streaming and advertising convergence takes center stage, as AI-driven strategies enable targeted…

The Streaming Madman critiques the ineffective and antiquated strategies in political advertising, likening the approach to outdated consumer marketing tactics that fail to resonate with an increasingly engaged electorate.

The Streaming Madman skewers Advertising Week 2024, mocking it as a self-congratulatory spectacle where the elite advertising community flaunts their tech obsession and AI fascination. He critiques the industry's shift from creative innovation to tech jargon, pointing out that CTV…