NBC’s 2025 broadcast of the Macy’s Thanksgiving Day Parade hit a record-breaking 34.3 million viewers across NBC and Peacock, marking the event’s biggest combined audience ever. This reflects an 8% year-over-year increase, with particularly strong growth among viewers under 25…
From the Archives revisits NHK’s ambitious push for 8K at IBC, where its Super Hi-Vision demos wowed crowds with unmatched clarity and immersive audio. Despite delivering on the tech—broadcasting 8K during the Tokyo Olympics—consumer demand, bandwidth constraints, and content scarcity…
Disney closed its 2025-2026 upfront negotiations with strong performance in sports and streaming, which together made up over 40% of total volume—consistent with last year. Sports ad volume neared $4 billion, driven by multi-year deals, double-digit growth in “Monday Night…
Fox closed its 2025-26 upfront with over $2 billion in advertiser commitments, marking double-digit volume growth year over year. Sports led the charge, while Tubi saw a 35 percent increase in commitments and Fox News attracted more traditional advertisers amid…
The 2025 Esports World Cup is live in Riyadh with $70M in prizes across 26 events, aiming to unify global gaming communities and grow esports beyond Twitch and YouTube. Backed by Saudi Arabia and stars like Cristiano Ronaldo, the event…
Netflix hosted an elaborate fan event in Seoul to mark the final season of Squid Game, showcasing the show’s global cultural dominance and strategic value. The spectacle featured 450+ performers, iconic visuals, and drew a crowd of 38,000, underscoring Netflix's…
Major platforms like Meta, Reddit, Snap, YouTube, and TikTok used Cannes to reframe themselves as long-time AI-first companies, emphasizing their machine learning roots to align with current marketing buzz. While AI has underpinned their operations for years, the shift now…
Google’s Sanjay Gupta spotlighted Asia-Pacific as the future epicenter of global storytelling, driven by a tech-enabled creative boom and AI’s transformative power. Speaking at APOS, Gupta cited exponential growth in content consumption and creation across Asia, alongside examples of AI…
NAB 2025 showcased a shift from hype to operational pragmatism, with industry leaders focusing on scalability, infrastructure, and sustainable monetization. Six key trends emerged: embracing fragmentation, prioritizing total cost of ownership, adopting hybrid workflows, embedding practical AI, elevating short-form content,…
Crunchyroll, now boasting 17 million subscribers, is asserting itself as a global entertainment force, with anime projected to reach 1.5 billion fans by 2030. At Annecy, the company showcased its expanding strategy across theatrical releases, immersive events, and merchandise, backed…
