Warner Bros. Discovery (WBD) has officially announced the launch of its flagship streaming service, Max, in Australia. Set to debut on March 31, Max will bring a vast library of content from HBO, Warner Bros., DC Studios, Discovery, and more, positioning itself as a strong contender in Australia’s increasingly competitive streaming market.
The platform will feature a broad selection of entertainment, including HBO and Max Originals such as The Last of Us, House of the Dragon, Euphoria, and And Just Like That…. It will also offer fan-favorite series like Friends, The Big Bang Theory, and Rick and Morty, along with blockbuster films from Warner Bros. Pictures, including Barbie, Beetlejuice Beetlejuice, and Twisters. Additionally, Max will showcase reality and lifestyle programming from networks like TLC and HGTV, as well as animated favorites such as Ben 10 and We Bare Bears.
The Australian launch is part of WBD’s global expansion strategy, with the country being a key international market behind Japan in the Asia-Pacific region. The move comes as WBD aims to challenge competitors like Netflix and Disney+ by leveraging its extensive content catalog. Max will be available for direct subscription via www.max.com and major app stores, including Apple and Google Play, and will be accessible across mobile devices, tablets, gaming consoles, and connected TVs, including Hubbl.
In a significant partnership, WBD has also teamed up with Foxtel, granting its subscribers access to Max at no additional cost. This collaboration is designed to extend Max’s reach among Australian audiences already familiar with HBO content through Foxtel’s existing distribution channels.
“We’ve been clear that the globalization of Max is a top priority, and Australia represents one of our biggest new markets and a significant opportunity to delight even more fans with the incredible stories told by our iconic brands,” said JB Perrette, CEO and president of global streaming and games at WBD.
The launch will coincide with the highly anticipated premiere of The Last of Us Season 2 on April 14, marking one of the platform’s major tentpole releases. Additional details on subscription tiers, pricing, and product features are expected to be announced in the coming weeks.
Michael Brooks, general manager of WBD Australia and New Zealand, emphasized the significance of the launch: “WBD has a long history in Australia, and we know our world-class content from HBO, Warner Bros., Discovery, and more is incredibly popular with audiences here. Our strategy focuses on maximizing reach through both direct-to-consumer access and distribution partnerships, and our collaboration with Foxtel underscores that commitment.”
With a mix of premium content, exclusive originals, and a well-established brand presence, Max is set to make a strong entry into the Australian streaming market, aiming to attract a wide audience with its diverse entertainment offerings.
