Tag: amazon

Amazon is set to overtake DAZN as the top global spender on sports rights in 2026, driven by its strategic use of live sports to stabilize churn, bolster ad inventory, and reinforce Prime subscriptions. Unlike DAZN, which relied heavily on…

Amazon's revamping its retail infrastructure to compete with Walmart by targeting grocery shopping habits, not just logistics. Groceries are the most frequent purchase in consumer behavior, and Walmart's strength lies in owning that routine with its dense store network. Amazon’s…

Amazon is licensing select James Bond films and other MGM titles to Netflix for a limited three-month window, capitalizing on periods when those titles aren't actively driving engagement on Prime Video. Because Bond isn’t a year-round retention asset and Amazon’s…

Skip tackles the challenge of maintaining brand identity on Prime Video Channels, likening it to renting shelf space in a crowded supermarket. The advice? Use Amazon for scale, but invest in your own DTC app to preserve control, customer data,…

Streaming services are shifting focus from high-volume output toward IP with the potential to scale across formats, markets, and revenue lines. As production costs rise and budgets tighten, platforms are increasingly concentrating investment on ideas that can support long-term value.…

Netflix considered acquiring Formula One before its 2016 sale to Liberty Media, with then-CEO Reed Hastings reportedly seeing long-term value in owning a sports league but prioritizing original content at the time. Former Goldman Sachs exec Gregg Lemkau revealed the…

Netflix has acquired Warner Bros. for $82.7 billion, combining the most scaled streaming service with one of Hollywood’s deepest IP libraries. The deal gives Netflix control over franchises like Harry Potter, Game of Thrones, and DC, positioning it as the…

Amazon drew a record 16.33 million U.S. viewers for its Black Friday NFL game between the Bears and Eagles, a 21% year-over-year increase and the most-watched Black Friday sporting event since at least 1991, per Nielsen. The platform also delivered…

NBC is reportedly exploring selling its rights to the 2026 Big Ten Championship Game, its only year holding the marquee event, despite a seven-year deal with the conference. Talks with Amazon are in early stages, while Netflix has shown limited…

Prime Video introduced a new AI-powered “Recap” button that delivers narrated video summaries to help viewers quickly catch up on past seasons. The tool addresses a universal viewer drop-off problem, forgetting key plot points between seasons—boosting re-engagement and completion rates.…