Tag: audience retention

AMC is pivoting from prestige-only programming by anchoring Thursday nights with live TNA Wrestling to drive weekly engagement and reduce churn across linear and AMC+. As scripted originals lose their scheduling power, AMC is investing in wrestling as a consistent,…

Samsung Ads' latest Quarterly State of CTV Report reveals that despite strong NFL-driven user growth, streaming apps struggle with retention, 65% of new users churned out post-Super Bowl. While streaming now accounts for the majority of TV viewing, the report…

Gen Z and younger millennials aren’t disengaging from streaming—they’re optimizing. According to Ampere Analysis, this high-value cohort cycles in and out of services based on perceived value, not loyalty, and demands daily engagement, not just tentpole content. Platforms that fail…

Legacy media companies are facing high churn not due to a flaw, but because they trained audiences to engage in transactional viewing behavior—binge and cancel. While they rely on big content drops, platforms like YouTube, TikTok, and Netflix succeed by…

Kirby argues that Canela Media’s launch of Club Canela—a rewards-based engagement program—is more than a clever product tweak; it’s a wake-up call for the entire streaming industry. As platforms struggle with churn and diminishing viewer loyalty, Club Canela showcases a…

The Streaming Wars’ first live webinar explored key industry trends, including the evolution of bundling beyond video, the role of live events on FAST, and the challenges of tracking churn across aggregators. Experts also discussed hybrid monetization, subscription flexibility, and…