Tag: automation

Live service games like Fortnite, Roblox, and Apex Legends churn up to 60% of players within three months, but they quickly replace them. This user rotation is now standard across streaming and subscription models. With net-new user growth stalling, long-term…

Ask Skip breaks down the fallout from Omnicom's expected 4,000 layoffs post-IPG merger, framing it as a structural collapse of the full-service agency model. Skip outlines four brutally honest paths forward—going brand-side, building an indie hustle, pivoting into content/streaming, or…

Triller Group has integrated its subsidiaries, Julius and Amplify.ai, to enhance AI-driven influencer marketing. The collab combines Julius’s influencer discovery and campaign analytics with Amplify.ai’s AI-powered audience engagement tools, providing brands with a streamlined, data-driven solution.

Jack highlights how self-service and automation are revolutionizing digital ad inventory buying, with tools that enable brands to manage campaigns and target audiences directly. This shift not only improves efficiency and transparency but also allows smaller brands to compete with…

Media Makers explores AI's transformative impact on the media industry, showcasing how it enhances content creation, personalizes recommendations, and provides deeper data insights. AI allows media professionals to focus more on creativity and strategy by automating routine tasks. As AI…