Tag: branded content

From the Archives revisits how Funny or Die reframed comedy as a distribution mechanism, using audience voting and feedback loops to optimize content for shareability and rapid engagement. It proved that short-form, internet-native video could drive reach and inform production…

Kirby explains that advertising’s reliance on reach and impressions no longer reflects how people actually consume media, as attention now shifts across fragmented, intent-driven states. He explains that brands are responding by building narrative-driven systems designed for repeat engagement, where…

Ask Skip breaks down why brands are acting like content companies, arguing it's less about strategy and more about surviving in a fight for attention. With limited screen time and endless noise, content is the cheapest way to stay culturally…

From the Archives revisits the Ellen Digital Network as a pioneering example of a creator-first broadcast model long before the TikTok and YouTube Shorts era. Ellen DeGeneres turned viral daytime TV clips into a full-fledged digital media network that blended…

PrestonPlayz has partnered with Studio71 to handle advertising sales across his TBNR creator network. With over 90 million social followers and a strong YouTube presence, Preston is positioning his family-friendly gaming content for premium brand partnerships and broader monetization. Studio71…

Ask Skip lays out a no-BS roadmap for companies rushing to build a “creator strategy” without understanding what creators actually do. Creators aren’t just content producers, they’re businesses with their own audiences and leverage. To engage them, organizations need clear…

Warner Bros. Discovery’s Superman reboot opened strong with $125 million in domestic box office, marking 2025’s third-largest debut. The company leveraged Roku’s TVOS platform in a custom promotional campaign featuring branded search integration, pinned content rows, and voice search activations—marking…

Digiday analysis shows podcast advertising is surging as the format shifts to video and CTV. Vox Media saw double-digit podcast ad growth in the past year. Audacy and Wondery also reported YoY revenue increases. CPMs for video podcasts on CTV…

The Hollywood Reporter analyzes how top YouTube creators like Dhar Mann, Alan Chikin Chow, and Dude Perfect are building full-fledged studios that mirror traditional Hollywood production, complete with soundstages, professional crews, and scripted content. These creator-run businesses are reshaping the…

BeReal has begun rolling out in-feed ads and branded takeovers in the U.S. following its €500 million acquisition by Voodoo. The platform, once a holdout against monetization, is now chasing ad dollars from brands like Amazon and Nike, despite falling…