Tag: churn

Skip sounds off on how last-click attribution pushed streaming companies to overvalue performance marketing and underinvest in brand. Brand marketing creates demand, while performance marketing harvests it, and streaming services have trained consumers to chase discounts, bundles, trials, and promos…

DAZN’s acquisition of ViewLift positions it to operate as both a rights buyer and a full-stack streaming provider as U.S. local sports distribution undergoes rapid disruption. The move gives DAZN immediate DTC infrastructure capabilities at a time when teams are…

Roku’s Howdy has surpassed 1 million subscribers within its first year, with Antenna data showing strong early growth and a roughly 51% retention rate that outpaces typical streaming benchmarks. The $2.99 ad-free service leverages Roku’s owned distribution ecosystem and licensed…

Basics of Streaming reframes bundling as a structural response to fragmentation, where consumers now juggle multiple services, pricing models, and interfaces that increase friction and churn. Instead of just packaging content, bundling integrates billing, access, and discovery across platforms while…

Streaming services trained consumers to optimize around promotional pricing, creating a system where users actively minimize what they pay rather than commit long-term. That behavior now conflicts with the industry’s shift toward profitability, as discount-driven acquisition lowers effective pricing and…

Ampere Analysis finds HBO Max leads peers in bundle scale across partners, markets, and packages. Streaming growth is increasingly driven by distribution deals, with discounted wholesale pricing functioning as the core customer acquisition cost. As more growth comes through hard…

David Ellison outlined a plan to merge Paramount and Warner Bros. Discovery around a 30-film annual theatrical slate, a 45-day exclusive window, and a unified streaming platform combining HBO Max and Paramount+. The strategy is a scale play designed to…

Antenna’s latest data shows U.S. SVOD growth slowing sharply, with new subscriptions falling 33% in 2025 to 18 million from 27 million in 2024, while Q4 growth cooled to 7%. The market isn’t adding households anymore, it’s reallocating them, with…

Live service games like Fortnite, Roblox, and Apex Legends churn up to 60% of players within three months, but they quickly replace them. This user rotation is now standard across streaming and subscription models. With net-new user growth stalling, long-term…

Amazon is set to overtake DAZN as the top global spender on sports rights in 2026, driven by its strategic use of live sports to stabilize churn, bolster ad inventory, and reinforce Prime subscriptions. Unlike DAZN, which relied heavily on…