Tag: gaming

From the Archives revisits how Beam set out to revolutionize game streaming with real-time viewer interaction, only to be acquired and eventually shuttered by Microsoft after rebranding it as Mixer. Despite superior tech and exclusive streamer deals, Mixer couldn’t build…

Kirby explores how gaming is becoming essential to streaming strategy, with Netflix leading the charge. Looper Insights reveals industry execs see gaming as key to engagement, but most are waiting on Netflix to prove its value. If Netflix succeeds, it…

The 2025 Esports World Cup is live in Riyadh with $70M in prizes across 26 events, aiming to unify global gaming communities and grow esports beyond Twitch and YouTube. Backed by Saudi Arabia and stars like Cristiano Ronaldo, the event…

Netflix is launching "House of Streams," an interactive reality competition featuring eight global content creators vying for a Bitcoin prize. Blending online streaming culture with traditional unscripted TV, the series allows real-time audience engagement via live chat.

Gen Z is reshaping the subscription economy with an average of seven services and $940 in annual spend, prioritizing flexibility, bundles, and perks over loyalty. Premium social subscriptions like Snapchat+ and X Premium are gaining traction, while traditional video streaming…

Netflix has launched Thronglets, a mobile game tied directly to the Black Mirror episode “Plaything,” blurring the line between show and gameplay. Developed by Night School Studio, the game is a narrative extension—not just a promo—mirroring the episode’s emotional depth…

Google is rolling out Immersive Ads within Roblox through a new partnership with Ad Manager, allowing brands to deliver native display and video ads in the game environment. These ads offer in-game rewards and have already seen strong engagement, with…

Mike Verdu, former head of Netflix’s gaming division, has fully exited the company after briefly leading its generative AI gaming initiative. Verdu, who joined Netflix in 2021, played a key role in expanding its gaming strategy, including multiple studio acquisitions…

From the Archives goes back to Justin.tv, the pioneering live-streaming platform that laid the groundwork for Twitch. Launched in 2007 by Justin Kan and his co-founders, the platform started as a 24/7 lifecasting experiment before evolving into a hub for…

Skip unpacks Sony Pictures Entertainment's rough quarter, with profits sliding 21% to $223 million due to rising marketing costs and weaker catalog licensing. Despite a 6% revenue bump to $2.62 billion, operating income fell 16.5%. Meanwhile, PlayStation and Sony Music…