Tag: HBO Max

Basics of Streaming explains why streaming ad economics depend on yield, not CPM alone, as fill, pricing, eligible demand, ad load, and technology determine what each viewing hour is worth. As ad-supported inventory grows faster than demand in some markets,…

VodafoneThree’s using Vodafone TV to make its broadband and mobile plans stickier by bundling Netflix with Ads, HBO Max with Ads, Freely and Android TV into one connectivity package. The strategy is built around customer acquisition, lower churn, upsells and…

NBCUniversal is launching Universal+ in Japan exclusively through U-Next, giving it immediate access to more than five million paid subscribers without building a standalone local streaming service. The partnership trades some customer control for local scale while expanding NBCU’s monetization…

Basics of Streaming breaks down the technical and economic tradeoffs behind delivering 4K, including encoding, HDR, bandwidth, device compatibility, and CDN costs. For streaming services, the real calculation is whether 4K’s viewer and subscription value justifies the added complexity, especially…

Charter Communications has closed its $34.5 billion combination with Cox, adding 5.9 million internet customers and giving Spectrum a much larger base to cross-sell mobile, streaming and video products. The added scale also strengthens Charter’s leverage with programmers as broadband…

The DGA and IATSE are backing a settlement that would let Paramount's $110 billion WBD acquisition move forward in exchange for nine binding conditions protecting production volume, theatrical windows, third-party licensing, domestic production, HBO distribution and Paramount's Los Angeles headquarters.…

Major media companies are shifting the streaming conversation from scale at any cost to disciplined growth built around cash flow, monetization, and returns on capital. Across content, sports rights, advertising, distribution, and M&A, companies are prioritizing assets that can improve…

Paramount is offering AMC and Regal three-year contracts requiring a combined Paramount-Warner Bros. to release at least 30 films annually, with 45-day theatrical exclusivity and a 90-day subscription streaming holdback. The commitments could strengthen Paramount's defense of its $110 billion…

Warner Bros. Discovery’s Q2 results showed HBO Max emerging as its strongest growth engine, with streaming revenue topping $3 billion and adjusted EBITDA rising 75% to $512 million, while Global Linear Networks still generated $1.45 billion in adjusted EBITDA despite…

Paramount’s Q2 gains raise the return threshold for its Warner Bros. Discovery acquisition as Paramount+ churn hits a record low, DTC and studio revenue grow, and projected efficiencies exceed $2.7 billion. The March 2027 antitrust trial could add more than…