Tag: live sports

The NBA is up 16% year-over-year in national viewership through the All-Star break, averaging 1.8 million viewers per game across its new partners. That’s the league’s best mark at this point in the season since 2018. On the surface, that…

Netflix is reportedly in talks with Barry Bonds and CC Sabathia to join its broadcast team for the San Francisco Giants vs. New York Yankees Opening Day game on March 25, 2026. The move signals how seriously Netflix is taking…

Amazon is set to overtake DAZN as the top global spender on sports rights in 2026, driven by its strategic use of live sports to stabilize churn, bolster ad inventory, and reinforce Prime subscriptions. Unlike DAZN, which relied heavily on…

UFC 324 became the most watched exclusive live event in Paramount+ history, pulling in an average live streaming audience of 4.96 million. The January 24 event drew 7.18 million global households and peaked at 5.93 million concurrent streams. It also…

Netflix drove its biggest U.S. sign-up spike of 2025 on Christmas Day, adding 430,000 new subscribers during its NFL GameDay broadcast, according to Ampere Analysis. Ampere found that live events, especially sports, drove 60% of major acquisition spikes across services…

Premion and Advertiser Perceptions reveal that live sports is now central to Connected TV (CTV) ad strategies, with 78% of advertisers already participating and nearly 80% planning to boost spend. The study highlights live sports as more valuable than other…

NBCUniversal is expanding Peacock’s interactive sports streaming features for the 2026 Milan Cortina Winter Olympics and NBA All-Star Weekend. New mobile-optimized experiences—Rinkside Live for hockey and figure skating, and Courtside Live for basketball—will let users toggle between curated camera angles…

Netflix considered acquiring Formula One before its 2016 sale to Liberty Media, with then-CEO Reed Hastings reportedly seeing long-term value in owning a sports league but prioritizing original content at the time. Former Goldman Sachs exec Gregg Lemkau revealed the…

Amazon drew a record 16.33 million U.S. viewers for its Black Friday NFL game between the Bears and Eagles, a 21% year-over-year increase and the most-watched Black Friday sporting event since at least 1991, per Nielsen. The platform also delivered…

Major League Soccer reported a 23% year-over-year increase in global average viewership for its Cup Playoffs, hitting 711,000 viewers across Apple TV and linear platforms. This spike likely stems from Apple’s move to drop the Season Pass requirement for playoff…