Tag: live sports

Fox Sports will once again broadcast and stream the 2026 World Baseball Classic in the U.S., including key games on its main network and additional coverage via FS1, FS2, Tubi, Fox One, and Fox Deportes. The deal builds on the…

NBCUniversal is reporting near sell-out ad inventory for its inaugural NBA season under its 11-year, $77 billion deal with the league. With over 170 advertisers, including 20% new to NBCU and nearly 10% making first-time NBA investments, the company has…

Amazon has partnered with FanDuel to introduce real-time bet tracking and live odds overlays during NBA games on Prime Video, offering a deeper, personalized viewing experience. Unlike NBCU’s traditional advertising deal with DraftKings, which secures media inventory across major sports…

TKO Group Holdings has partnered with Paramount on a long-term media rights deal that makes Paramount+ the exclusive home of Zuffa Boxing starting January 2026. The agreement covers 12 events per year with plans to scale, and marks a major…

DraftKings has signed a multi-year, exclusive advertising deal with NBCUniversal, gaining category-exclusive sports betting integrations across the company's major sports properties. The agreement covers the NFL, NBA, Premier League, and the 2026 FIFA World Cup, with placements across NBC, Peacock,…

Netflix attempted to secure live rights to the annual Notre Dame-USC game by exploring a venue shift to Las Vegas or Mexico City to sidestep existing TV deals with NBC and the Big Ten. The Big Ten quickly shut it…

Kirby argues that live sports is no longer just content; it’s the core of streaming’s next business model. Services are shifting from cable replicas to fully integrated ecosystems that blend live events with interactivity, betting, and commerce to drive engagement.…

Netflix reported a global average audience of 36.6 million for its live-streamed boxing match between Terence Crawford and Canelo Alvarez, including 20.3 million in the U.S. However, the numbers, derived from a mix of internal data and non-accredited VideoAmp metrics,…

Netflix pulled in 41.4 million viewers (Live+1 AMA) for Terence Crawford’s victory over Canelo Álvarez, making it the most-watched men’s championship boxing match this century. The fight peaked at 24 million concurrent streams and reached the number one spot on…

EverPass Media has officially landed ESPN+ as a commercial distribution partner, cementing its role as the go-to aggregator for streaming sports in bars and other public venues. Starting this October, ESPN+ will join Amazon, YouTube, Peacock, and Paramount+ on the…