Tag: live sports

Netflix secured rights to all 104 matches of the 2030 FIFA World Cup in Spain and Andorra, taking over the full-tournament streaming role DAZN held in 2026 while key matches remain free-to-air. The deal tests Netflix's ability to turn a…

Disney will stream Super Bowl LXI on Disney+ alongside ABC and ESPN, using the event to drive ESPN Unlimited subscriptions and adoption of its $35.99 three-service bundle. Two October Monday Night Football simulcasts offer an earlier conversion opportunity, while the…

Andrew Wamugi lays out why the WNBA's expanded media rights strategy still has a streaming problem, with some USA Network playoff games locked behind the pay-TV bundle. Versant already has a potential fix in Fandango, which could extend those games…

Netflix, Amazon and YouTube launched the Streaming Access and Choice Alliance as Washington takes a harder look at the cost and complexity of streaming sports. The coalition gives them a unified voice as regulators consider rules that could weaken exclusivity…

College football's push toward a 24-team playoff could create 12 additional games, giving ESPN and the conferences more media-rights, advertising and streaming inventory to monetize. The economics favor expansion, but each added game risks weakening the scarcity, tradition and regular-season…

Basics of Streaming breaks down the technical and economic tradeoffs behind delivering 4K, including encoding, HDR, bandwidth, device compatibility, and CDN costs. For streaming services, the real calculation is whether 4K’s viewer and subscription value justifies the added complexity, especially…

Roku is turning its NWSL discovery relationship into an owned sports business, taking exclusive rights to eight Sunday Night matches in 2026 and 25 in 2027. The deal gives Roku live inventory it can promote, monetize and measure across its…

TikTok’s 3.4 million views for Amanda Serrano’s championship fight show how quickly the lines between social, streaming and live sports are disappearing. TikTok can now move users from discovery to full-event consumption inside the same product, giving rights holders another…

Amazon's $2 billion Latin America investment will use local originals and live sports to drive audiences into Prime Video while expanding third-party subscriptions, rentals and purchases. By controlling discovery, billing and checkout, Amazon can monetize that traffic through advertising, Prime…

The NBA’s media-rights reset redirected advertiser spending toward streaming, with Guideline estimating a record $2.1 billion in 2025-26 NBA ad spending and streaming capturing 41% of the total. Amazon, NBCUniversal and Disney can now monetize those rights across advertising, subscriptions,…