Tag: Media Buying

Skip warns that agentic advertising, despite the buzz, isn’t a guaranteed win for publishers unless they actively shape how their inventory is defined and valued. While AI agents promise scalability and discoverability for high-impact formats, the risk is repeating programmatic's…

JamLoop has hired Brian Bell as SVP, Head of Sales to drive sales strategy across agency, brand, and local advertiser segments. Bell’s hire aligns with JamLoop’s focus on performance-based CTV advertising as the market shifts toward tighter attribution and outcome-based…

Premion and Advertiser Perceptions reveal that live sports is now central to Connected TV (CTV) ad strategies, with 78% of advertisers already participating and nearly 80% planning to boost spend. The study highlights live sports as more valuable than other…

Skip challenges the prevailing belief that CTV is a “safe bet” for media buyers fleeing the chaos of search and social. While CTV offers cleaner environments and video reach, the ecosystem still struggles with inconsistent targeting, weak measurement, and fragmented…

Ask Skip breaks down Netflix’s latest metric switch to Monthly Active Viewers (MAVs), a self-defined measure inflating ad reach claims to 190 million by bundling co-viewing estimates, live sports, and first-party multipliers. While MAV reframes the narrative toward total ad…

Amazon has launched location-based interactive video ads on Prime Video, enabling advertisers to tailor national campaigns with local relevance down to ZIP code-level variations. The format lets brands create interactive CTAs like “Send to Phone” and customize landing pages per…

CTV is underperforming not because of the medium itself, but because marketers are applying outdated, performance-driven strategies that ignore the brand-building nature of TV. Despite claiming brand awareness as a primary goal, most campaigns are optimized around click-throughs and conversions,…

Ask Skip hands the mic to The Streaming Madman, who names “curation” as the biggest scam in advertising, describing it as middleman markup dressed up in data jargon. He also takes aim at the growing trend of labeling any screen…

Warner Bros. Discovery has renewed its partnership with VideoAmp in a multi-year deal to enhance cross-platform ad measurement across linear, streaming, and digital. The agreement supports WBD’s commitment to modernizing ad currency and aligns with broader industry momentum toward a…

Ask Skip tackles why interactive ads haven’t scaled despite Hulu’s decade-old success with the format. The answer: structural laziness, misaligned incentives, and a lack of real UX innovation across most platforms. The tech exists—what’s missing is the will to build…