Tag: Media Buying

Trump's White House is using DHS funds to run taxpayer-funded ads across NFL games, college football, Saturday Night Live, and other national TV programming, with at least $2.5 million spent so far. The campaign turns premium TV inventory into paid…

Skip argues media quality is becoming more important as identity signals weaken, giving advertisers another way to value impressions based on attention, placement, clutter, frequency, audibility, fraud, and the surrounding viewing environment. Media quality can help buyers distinguish valuable inventory…

Skip argues that automation makes advertising faster and easier to operate, but it can also scale weak strategy, bad inputs, and mediocre creative. Marketers still need to control the objectives, guardrails, measurement, and accountability behind automated systems, especially in CTV,…

Skip explains why ad tech keeps selling simplicity while profiting from complexity, especially in CTV where buyers face fragmented supply chains, inconsistent measurement, duplicated reach, and too many dashboards. He makes the case that complexity protects vendor margins and dilutes…

Everybody wants convergence, but nobody agrees on what it actually means. Andrew Rosenman argues that linear TV and programming owners still hold strategic advantages in converged advertising because they control inventory, audience reach, and campaign execution across platforms.

YouTube and creators like Dhar Mann are reshaping ad spending by offering brands measurable outcomes instead of just reach, turning content into a direct driver of traffic, engagement, and sales. Creator-led media operates as vertically integrated businesses that control production,…

TripleLift reports that streaming’s dominance in viewing hasn’t translated into creative innovation, with 49% of CTV ads still relying on legacy 15 and 30-second TV spots. The gap between modern consumption and outdated ad formats is hurting performance, as CTV-native…

CNN is building agent-driven infrastructure that allows media transactions to execute autonomously through software, removing traditional intermediaries and compressing the supply chain. By aligning with IAB Tech Lab standards and prioritizing system readiness over immediate revenue, CNN is positioning itself…

TikTok is expanding its monetization strategy by turning core app surfaces into premium ad inventory, led by Logo Takeover, which places brand messaging at launch and guarantees immediate, high-impact reach. The company is pairing this with formats like Prime Time,…

Kirby explains that advertising’s reliance on reach and impressions no longer reflects how people actually consume media, as attention now shifts across fragmented, intent-driven states. He explains that brands are responding by building narrative-driven systems designed for repeat engagement, where…