Tag: mlb

Fanatics has launched Fanatics Studios, a joint venture with OBB Media that will produce original sports and entertainment content. The studio begins with content partnerships in place across LA28, ESPN, WWE, and MLB. Led by Michael D. Ratner, the venture…

Peacock is the first streaming platform to adopt Dolby’s full suite of next-gen technologies, including Dolby Vision 2 and Dolby AC-4, enhancing both picture and sound quality across its content. The streamer already offers Sunday Night Football in Dolby Atmos…

Main Street Sports is on the verge of shutting down if a sale to DAZN isn’t finalized by January, potentially returning local broadcast rights for 30 teams across MLB, NBA, and NHL back to the leagues. The collapse would leave…

Main Street Sports Group, owner of FanDuel Sports Networks, is on the brink of collapse unless a sale to DAZN materializes, threatening local broadcast deals for 30 MLB, NBA, and NHL teams. The NBA and MLB have contingency plans in…

Kirby takes a sharp look at how identity, not platforms, now drives media distribution. Creators are the new infrastructure, AI controls discovery and churn, and characters outperform brands in algorithmic environments. Legacy players are pivoting, through partnerships, consolidation, and experiential…

Major League Baseball split its media rights between ESPN, NBC, and Netflix, securing short-term revenue but weakening long-term leverage. ESPN pivoted to digital, NBC picked up Sunday nights on the cheap, and Netflix took only high-profile events. The deal buys…

Kirby breaks down why Fox streamed the Super Bowl on Tubi but kept the World Series off. The key? Control. The NFL deal gave Fox full flexibility to experiment with reach, while MLB’s rights mess made free streaming too risky.…

Fox Sports will once again broadcast and stream the 2026 World Baseball Classic in the U.S., including key games on its main network and additional coverage via FS1, FS2, Tubi, Fox One, and Fox Deportes. The deal builds on the…

ESPN and Fox Corp. have launched a $39.99 per month soft bundle combining their new standalone streaming services. The deal preserves platform control for both companies, bypasses platform fees, and offers sports fans simplified access to key programming. With Venu…

Andrew Wamugi unpacks TNT Sports' decision to go direct-to-consumer with its own app in 2025, marking a strategic break from HBO Max and a renewed push for brand independence under Discovery Global. While the standalone move suggests confidence in its…