Tag: mlb

Apple, Meta and Cosm are testing immersive sports experiences that could give leagues and other rights holders a new layer of inventory to reserve, package and sell separately from conventional broadcasts. The opportunity depends on contract language, but immersive, volumetric…

Peacock is raising prices across every subscription tier after reaching 48 million paid subscribers and posting its first quarterly profit, while testing a tenure-based membership program with merchandise discounts, partner perks and future NBCUniversal experiences. Comcast is pairing higher ARPU…

Apple is bringing select Friday Night Baseball games to Vision Pro in Apple Immersive starting August 28, using 8K 3D video, spatial audio and spatial graphics to create a premium live sports experience tied to its Apple TV subscription. Live…

SiriusXM’s launching a $5-per-month Sports Pass on September 1, using its existing live rights and talk programming to create a lower-cost subscriber entry point. The tier could expand SiriusXM’s funnel, monetize local sports radio nationally and establish a blueprint for…

Netflix’s Home Run Derby broadcast showed meaningful progress after its heavily criticized MLB Opening Night production, with stronger studio chemistry, less self-promotion, and more focus on the competition. The remaining camera and ball-tracking issues underscore that Netflix’s biggest live sports…

Ilitch Sports + Entertainment is launching Detroit SportsNet, a new network that will carry local broadcasts of the Detroit Tigers and Detroit Red Wings while offering a direct-to-consumer streaming service for $19.99 per month or $189.99 annually. MLB Media will…

Netflix is reportedly in talks with Barry Bonds and CC Sabathia to join its broadcast team for the San Francisco Giants vs. New York Yankees Opening Day game on March 25, 2026. The move signals how seriously Netflix is taking…

Fanatics has launched Fanatics Studios, a joint venture with OBB Media that will produce original sports and entertainment content. The studio begins with content partnerships in place across LA28, ESPN, WWE, and MLB. Led by Michael D. Ratner, the venture…

Kirby takes a sharp look at how identity, not platforms, now drives media distribution. Creators are the new infrastructure, AI controls discovery and churn, and characters outperform brands in algorithmic environments. Legacy players are pivoting, through partnerships, consolidation, and experiential…

Major League Baseball split its media rights between ESPN, NBC, and Netflix, securing short-term revenue but weakening long-term leverage. ESPN pivoted to digital, NBC picked up Sunday nights on the cheap, and Netflix took only high-profile events. The deal buys…