Tag: nba

The NBA is seeing notable growth in direct-to-consumer (DTC) viewership for local games, with 15% of the local audience now tuning in through team-specific streaming platforms, up from single digits in prior years. Streaming as a whole now accounts for…

NBCUniversal is reporting near sell-out ad inventory for its inaugural NBA season under its 11-year, $77 billion deal with the league. With over 170 advertisers, including 20% new to NBCU and nearly 10% making first-time NBA investments, the company has…

Mike Raffensperger is steering FanDuel into uncharted territory as the first sponsor of Amazon's NBA coverage, using the deal to embed a live “Odds View” feature directly into Prime Video streams. The partnership goes beyond traditional advertising, positioning FanDuel at…

Amazon has partnered with FanDuel to introduce real-time bet tracking and live odds overlays during NBA games on Prime Video, offering a deeper, personalized viewing experience. Unlike NBCU’s traditional advertising deal with DraftKings, which secures media inventory across major sports…

MLB is reportedly close to a deal with ESPN to carry both out-of-market and in-market games for five teams, marking a major step away from the fractured regional sports network model. The deal would fold in the Arizona Diamondbacks, Cleveland…

Comcast reported flat Peacock subscriber numbers at 41 million in Q2 2025 but slashed streaming losses to $101 million, signaling improved financial performance. With NBA rights returning to NBCUniversal under a new $2.45 billion/year deal, Peacock is banking on exclusive…

NBCUniversal is considering launching a new cable sports channel that would repurpose Peacock’s live sports lineup, including NBA games under its new rights deal. The move runs counter to the company’s broader strategy of spinning off many of its cable…

Peacock is raising its subscription prices by $3 per month across both ad-supported and ad-free tiers, making it the most expensive ad-supported streaming service in the US. NBCUniversal is also launching a new lower-cost “Select” tier and positioning sports, including…

NBA is targeting a 2027–28 launch for a national streaming platform consolidating local media rights from up to 18 teams, aiming to counter declining RSN revenues and fragmented distribution. Many FanDuel Sports Network contracts expire by 2026–27, positioning those teams…

ESPN will license Inside the NBA from TNT starting in the 2025–26 season but plans to preserve the show’s DNA, format, and core cast, including Charles Barkley and Shaquille O’Neal. TNT retains full editorial control, and the show will air…