Tag: Roku Channel

Roku’s Howdy has surpassed 1 million subscribers within its first year, with Antenna data showing strong early growth and a roughly 51% retention rate that outpaces typical streaming benchmarks. The $2.99 ad-free service leverages Roku’s owned distribution ecosystem and licensed…

ESPN and The CW are turning CW Sports into a broader distribution play, with more than 800 hours of live sports heading to ESPN’s Unlimited tier while CW entertainment programming lands free on The Roku Channel the day after broadcast.…

Roku is making a major push to expand streaming ad inventory by targeting small and medium-sized businesses (SMBs) with generative AI tools. CFO Dan Jedda said the company aims to grow from 200 major advertisers to 100,000, making ads more…

Hub Entertainment Research reports that consumers are hitting their subscription limits, with those paying for three or more services saying they’re unwilling to spend more. The average consumer is only willing to go slightly above the $83/month they already spend.…

Roku delivered a surprise Q2 profit of $10.5 million on $1.11 billion in revenue, beating expectations and raising full-year guidance. Platform revenue jumped 18 percent on the strength of video advertising and the Frndly TV acquisition. The company launched a…

Streaming overtook linear TV in May 2025 for the first time, reaching 44.8% of all U.S. TV usage according to Nielsen. Cable and broadcast fell to a combined 44.2%, marking a major industry milestone. FAST platforms gained ground while services…

Roku and Amazon are partnering to unify their CTV ad inventory, offering advertisers access to 80% of the U.S. market via Amazon DSP. This collaboration enables deterministic targeting and cross-platform viewer recognition through a new identity resolution service. Roku benefits…

Ask Skip tackles a blunt truth about FAST: it was built for clearance, not performance. Flat CPMs, low engagement, and high churn aren't signs of market saturation—they’re symptoms of a model designed for scale, not outcomes. With undifferentiated content and…

According to Nielsen’s The Gauge report, YouTube hit a record 12.4% of total U.S. TV usage in April, maintaining its position as the dominant connected TV platform. Streaming overall reached an all-time high of 44.3%, driven by multi-platform hits like…

NESN saw massive gains to start the 2025 MLB season, with Opening Day cross-platform viewership more than doubling and NESN 360 live-streaming up 204% year over year. A mix of pricing changes, added ticket perks, and the launch of a…