Tag: smart tv

From the Archives revisits how the original Roku box quietly redefined television by making streaming accessible, simple, and app-driven. Originally a Netflix project, the Roku player launched in 2008 as a neutral, affordable alternative to cable, reshaping the TV experience…

YouTube is seeing a surge in long-form content consumption driven by viewers aged 35–64, a demographic that once anchored traditional cable TV. Ampere Analysis shows these users are now “content super-consumers,” favoring full-length movies and shows, particularly on smart TVs.…

Amazon is preparing to launch its in-house Vega OS on Fire TV devices, aiming to replace its Android-based platform. The Linux-based system is already running on select Echo devices and is expected to arrive on TV hardware by year-end. Developers…

TV adaptations are outperforming traditional game updates in reactivating and retaining players, with Ampere Analysis showing series like Fallout and The Last of Us driving massive spikes in user engagement. These shows act less like marketing and more like strategic…

Basics of Streaming breaks down the chaos behind streaming device fragmentation, revealing how services must juggle multiple operating systems: from Roku and Tizen to newcomers like Vega and Ventura, just to stay present on every screen. Unlike mobile, there's no…

Samsung has signed its first original content deal with Dhar Mann Studios for Samsung TV Plus, marking a major step in its strategy to bring top creators into its FAST platform. Alongside Mann, creator channels from Mark Rober, Michelle Khare,…

Amazon’s new partnership with Roku lets advertisers buy Roku inventory via Amazon’s DSP, dramatically boosting Amazon’s living-room reach and signaling a major power shift in CTV. The deal strengthens both companies' positions while undercutting competitors like The Trade Desk and…

CTV isn’t just riding the ad-supported wave, it’s rewriting the rules of engagement. As cheaper, ad-supported tiers dominate the market, the big shift isn’t just in how people watch, but how they act. Platforms are making screens clickable, merging ads…

Amazon is developing Vega, a proprietary, Linux-based operating system to replace Fire OS and eliminate its reliance on Google's Android infrastructure. Vega is already running on Echo Show devices and will soon power Amazon’s streaming hardware, giving the company full-stack…

Simply.TV has acquired Red Bee Media’s Content Discovery Business and secured a majority growth investment from Summit Partners. The acquisition strengthens Simply.TV’s U.S. market position and global footprint, while the funding marks its first institutional capital to support its expanding…